Growth Director, Performance Marketing (Paid Social)

My Amazon Guy; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary base

Permanent work-from-home setup

Unlimited access to training courses

Job summary

A leading eCommerce marketing agency is looking for a Head of Performance Marketing to drive B2C paid social advertising initiatives. This role involves leading strategy development, analyzing campaign performance, and managing a team of specialists. The ideal candidate has extensive experience with Meta and TikTok Ads, strong analytical skills, and a creative approach to problem-solving. This position offers a competitive salary and a permanent work-from-home setup.

Qualifications

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
• 3+ years hands-on with Meta & TikTok Ads.
• Expertise in email marketing and multi-channel campaign integration.
• Skilled in CRO & A/B testing to boost conversions.
• Strong creative eye and copywriting ability for consumer engagement.
• Proven leader with experience managing cross-functional teams.

Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C.
• Analyze campaign performance and optimize ad spend and targeting.
• Manage and mentor a team of media buyers and specialists.
• Foster a culture of collaboration and innovation.
• Collaborate with creative teams to develop compelling ad creatives.

Skills

B2C paid social advertising

Data-driven decision making

Team leadership

Creative problem-solving

Analytical skills

Campaign optimization

Job description

A leading eCommerce marketing agency is looking for a Head of Performance Marketing to drive B2C paid social advertising initiatives. This role involves leading strategy development, analyzing campaign performance, and managing a team of specialists. The ideal candidate has extensive experience with Meta and TikTok Ads, strong analytical skills, and a creative approach to problem-solving. This position offers a competitive salary and a permanent work-from-home setup.