Performance Marketing Manager

Searchability®; Miami (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

Searchability® is seeking an experienced Growth Marketing leader who can drive profitable ecommerce growth across multiple consumer brands. You will personally manage and optimize paid media across Meta, Google, YouTube and emerging channels, while developing acquisition strategies across paid social, paid search, landing pages, offers and funnels.

You will own CAC, ROAS, MER, AOV, CVR, LTV and margins, identify growth opportunities using Shopify, GA4 and advertising datasets, and build rigorous

Qualifications

• 7+ years of hands-on performance and growth marketing experience.
• Proven experience scaling Ecommerce or DTC brands.
• Advanced experience personally managing paid media performance.

Responsibilities

• Drive profitable ecommerce growth across multiple brands.

Skills

Performance marketing

Growth marketing

Paid media management

Acquisition strategy

Campaign optimization

Analytics

Budget management

Strategic thinking

Cross-brand experience

Conversion optimization

Tools

Shopify

GA4

Google Ads

Meta Ads

YouTube Ads

Job description

We're looking for a builder and operator.

Someone who sees revenue falling and immediately wants to understand why.

Someone who can find the problem in the data, develop the strategy and personally execute the solution.

Someone who knows when to cut spend, when to scale aggressively and when the problem isn't media at all

You should be comfortable operating across brands at very different stages, from established businesses to brands and channels where we're still building the growth engine.

We want someone who can make things grow and can execute the work — this is an individual contributor role, with no agency management.

What You'll Own

• Drive profitable Ecommerce growth across multiple consumer brands
• Personally manage and optimize performance marketing across Meta, Google, YouTube and emerging channels
• Develop acquisition strategies across paid social, paid search, landing pages, offers and funnels
• Own CAC, ROAS, MER, AOV, CVR, LTV and contribution margin performance
• Identify growth opportunities using Shopify, GA4, advertising platforms and customer data
• Build rigorous creative testing programs around hooks, audiences, messaging, formats and offers
• Partner with Creative to turn performance insights into better advertising
• Improve onsite conversion through CRO, landing page testing, merchandising and promotional strategy
• Work with CRM and retention resources to improve repeat purchase and LTV
• Develop launch and growth strategies for new products and brands
• Allocate marketing dollars based on incremental growth and profitability

Who We're Looking For

• 7+ years of hands on performance and growth marketing experience
• Proven experience scaling Ecommerce or DTC brands
• Advanced experience personally managing paid media performance
• Demonstrated ownership of significant paid media budgets
• Deep understanding of creative strategy and performance creative
• Strong understanding of Shopify, GA4, attribution and Ecommerce analytics
• Experience with CRO, landing pages, funnels, offers and customer acquisition
• Strong financial understanding of CAC, LTV, gross margin and contribution margin
• Experience across multiple brands or categories is strongly preferred
• Beauty, personal care, wellness, healthcare or CPG experience is a plus