Growth-Focused Performance Marketing Manager

Salmon Group; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Salmon Group seeks a Performance Marketing Manager to own end-to-end paid growth across Meta, Google, TikTok and more. You’ll launch, optimize, and scale campaigns directly or with partners, focusing on channels that move the most volume.

You’ll collaborate with creative, product, web/SEO, and analytics teams, maintaining a rigorous experiment tracking system and applying data-driven insights to lift performance across funnels.

Qualifications

• 5+ years of hands-on performance marketing experience.
• Experience with Meta ads as primary channel.
• Experience promoting mobile apps and the web-to-app (W2A) model.
• Strong understanding of attribution, tracking, and analytics tools.

Responsibilities

• Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.
• Be involved in creative production — generate new concepts, collect creative references in creative backlog.
• Own paid growth end-to-end — you decide which channels, creatives, and funnels to scale, and you’re accountable for the results.
• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
• Maintain a structured experiment tracking system so learnings compound across channels.

Skills

Performance marketing

Campaign optimization

A/B testing

Attribution & analytics

Data-driven decision making

English B2

Tools

Google Analytics

Tableau

AppsFlyer

Job description

Salmon Group seeks a Performance Marketing Manager to own end-to-end paid growth across Meta, Google, TikTok and more. You’ll launch, optimize, and scale campaigns directly or with partners, focusing on channels that move the most volume.

You’ll collaborate with creative, product, web/SEO, and analytics teams, maintaining a rigorous experiment tracking system and applying data-driven insights to lift performance across funnels.