Growth Partnerships Lead, Ad Tech & Health Data

PurpleLab; Wayne (PA); On-site; USD 90,000 - 140,000; Full time

Job summary

PurpleLab is seeking a Strategic Partnership Manager to grow relationships with platform, channel, and identity partners, driving revenue through strategic alliances for Real World Data (RWD) solutions. You will manage day-to-day partner health while identifying opportunities for upsell and expansion across the ad tech ecosystem.

You will collaborate with agency sales, product, data operations, and legal to negotiate terms, enable integrations, and ensure successful go-to-market with partners.

Qualifications

• 3+ years of partner management, business development, or account management within ad tech, data/identity, or health tech.
• Knowledge of programmatic advertising ecosystem - DSPs/SSPs/data marketplaces - and the identity landscape (e.g., LiveRamp RampID, UID2).
• Track record of growing revenue through partners - renewals, upsells, or net-new partner deals.
• Strong relationship-building across commercial and technical stakeholders.
• Negotiation and contract management experience with escalation judgment.
• Data-driven mindset to prioritize partners, size opportunities, and report outcomes.
• Excellent written and verbal communication; able to represent PurpleLab credibly with senior partner contacts.
• Experience with healthcare data (claims, EHR, RWD) and HIPAA-compliant data workflows.
• Prior work at or with an identity provider, data marketplace, or health-focused media/agency business.
• Experience managing channel/reseller programs.

Responsibilities

• Serve as the primary day-to-day contact for a portfolio of platform (DSP/SSP), channel, and identity partners - managing communications, escalations, and issue resolution.
• Run recurring business reviews (QBRs) with key partners, tracking performance against commercial and integration goals.
• Coordinate with product and data operations teams to enable partner integrations, data delivery, and identity resolution workflows that are optimal for both the end user and PurpleLab.
• Monitor partnership health metrics (revenue, usage, data quality, SLA adherence) and proactively address risks.
• Serve as internal "Voice of Client", ensuring that cross-functional teams are aware of our partnerships and integrations and understand the offerings so they can effectively position and sell to their clients
• Identify upsell and expansion opportunities within existing partnerships - new use cases, additional data assets, deeper integrations.
• Source, evaluate, and pursue new partnership opportunities that expand PurpleLab's reach across the healthcare marketing and ad tech ecosystem.
• Contribute to contract negotiations and renewals, working with legal and leadership to structure win-win commercial terms.
• Coordinate with sales on co-selling motions and channel-driven pipeline, ensuring partners are enabled to represent PurpleLab offerings.
• Maintain a partnership pipeline and report regularly on growth opportunities, deal status, and projected revenue impact.

Skills

Partner management

Business development

Account management

Relationship building

Negotiation

Data-driven mindset

Communication

Healthcare data

Tools

LiveRamp RampID

UID2

Job description

PurpleLab is seeking a Strategic Partnership Manager to grow relationships with platform, channel, and identity partners, driving revenue through strategic alliances for Real World Data (RWD) solutions. You will manage day-to-day partner health while identifying opportunities for upsell and expansion across the ad tech ecosystem.

You will collaborate with agency sales, product, data operations, and legal to negotiate terms, enable integrations, and ensure successful go-to-market with partners.