Growth-Oriented Performance Marketing Lead

Novo; United States; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Learning and development budgets

Distributed team

Offices in NYC and India

Job summary

Novo is seeking a Performance Marketing Manager to own paid acquisition across Google, Meta, and programmatic channels. You’ll manage campaigns end-to-end, optimize budgets, and tie spend to tangible results using robust tracking and analytics.

You’ll build AI-powered workflows, develop dashboards, and collaborate with design, analytics, and growth teams to drive new customer growth for Novo’s core products. Fluency in English is required.

Qualifications

• 3+ years of hands-on experience with Google Ads and Meta Ads Manager.
• Experience owning budget allocation and pacing with data-backed decisions.
• Strong analytical skills and spreadsheet proficiency.
• Experience building AI-driven analyses and workflows.
• Attention to detail in tracking, budgets, and reporting.
• Experience with campaign and conversion tracking fundamentals (UTMs, pixels, GA4).
• Self-starter with testing roadmap ownership.
• Excellent written and verbal communication for non-paid-media stakeholders.
• Cross-functional collaboration with design, analytics, and growth teams.
• Fluent in English.

Responsibilities

• Own the paid program execution end to end across Google Ads, Meta, and others.
• Optimize daily budget allocation and justify spend shifts.
• Set up tracking, UTMs, and conversion measurement.
• Build AI workflows to streamline operations and insights.
• Monitor campaigns daily against CAC, ROAS, CPA, and signups.
• Analyze trends and create optimization plans.
• Build and maintain performance dashboards for stakeholders.
• Run structured testing across audiences, creatives, bidding, and landing pages.
• Collaborate with design and lifecycle to align paid creative with the marketing calendar.
• Communicate performance and budget decisions to stakeholders.

Skills

Google Ads

Meta Ads Manager

Programmatic channels

Data analysis

Budget management

Tracking & measurement

AI workflows

Attention to detail

Communication skills

Cross-functional collaboration

English proficiency

Tools

GA4 or similar

Job description

Novo is seeking a Performance Marketing Manager to own paid acquisition across Google, Meta, and programmatic channels. You’ll manage campaigns end-to-end, optimize budgets, and tie spend to tangible results using robust tracking and analytics.

You’ll build AI-powered workflows, develop dashboards, and collaborate with design, analytics, and growth teams to drive new customer growth for Novo’s core products. Fluency in English is required.