Growth Marketing Lead for Gaming & Digital Products

NovaPlay Labs; Austin (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Remote or hybrid options

Early-stage startup environment

Collaborative team

Job summary

NovaPlay Labs is an early-stage digital entertainment startup seeking a Growth Marketing Manager to drive user acquisition, enhance online presence, and craft campaigns across gaming and digital media channels.

The ideal candidate will blend strong marketing fundamentals with knowledge of online communities, SEO, content marketing, and performance analytics to test and scale new growth ideas.

Qualifications

• 2+ years of growth marketing or digital marketing experience.
• Strong understanding of content marketing and SEO.
• Experience with Google Analytics or similar analytics platforms.
• Excellent written and verbal English communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects in a fast-moving startup environment.

Responsibilities

• Develop and execute growth marketing strategies for digital gaming products.
• Plan and manage SEO, content marketing, and social media campaigns.
• Identify new acquisition channels and partnership opportunities.
• Research gaming audiences, market trends, and competitor activities.
• Coordinate promotional campaigns across relevant digital platforms.
• Monitor website traffic, user acquisition, engagement, and conversion metrics.
• Use analytics to identify opportunities for improving campaign performance.
• Collaborate with product and content teams on new launches.
• Develop marketing reports and present actionable recommendations.
• Experiment with new ideas to increase organic and paid user growth.

Skills

Growth marketing

Digital marketing

SEO

Content marketing

Analytics

English communication

Tools

Google Analytics

Job description

NovaPlay Labs is an early-stage digital entertainment startup seeking a Growth Marketing Manager to drive user acquisition, enhance online presence, and craft campaigns across gaming and digital media channels.

The ideal candidate will blend strong marketing fundamentals with knowledge of online communities, SEO, content marketing, and performance analytics to test and scale new growth ideas.