Growth & Performance Marketing Manager

Invest with Roots; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Roots is hiring a Performance Marketing Manager to own day-to-day paid media across Google, Meta, Bing, and mobile app campaigns, optimizing budgets, bids, audiences, and pacing to drive efficient growth.

You will lead a high‑velocity testing engine with creative, measurement, and automation, partnering with Engineering and Creative to scale effectively and accelerate results while keeping a sharp focus on ROAS and retention.

Qualifications

• 5+ years of hands-on performance marketing experience with paid media budgets.
• Strong command of Google Ads and Meta Ads; experience with Bing Ads and mobile app UA.
• Experience acquiring users for a consumer mobile app with install and post-install optimization.
• Deep understanding of conversion tracking, attribution models, and mobile measurement platforms.
• Analytical mindset with Excel/Sheets, BI tools, and large data sets.
• Collaborates with engineers on event instrumentation and QA for measurement.
• Skilled in experimentation, holdouts, and platform lift tools.
• Creative instincts and partnership with designers to drive performance.
• Fluent with AI tools to speed up analysis and workflows.
• Excellent attention to detail and ownership.

Responsibilities

• Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app campaigns, including budgets, bids, audiences, structure, and pacing.
• Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other efficiency targets.
• Partner with Creative to build a testing pipeline and turn winning ideas into iterations.
• Own paid media measurement, including attribution settings, bidding signals, pixels, and server-side tracking.
• Instrument events with Engineering across platforms (CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM).
• Design and evaluate experiments across creative, landing pages, onboarding, and strategy with clear hypotheses.
• Reconcile platform reporting with internal data and translate insights into recommendations.
• Use AI to accelerate analysis, ideation, QA, reporting, and workflows.
• Collaborate with Lifecycle, Product, and Brand to ensure sustained retention beyond initial acquisition.

Skills

Performance marketing

Google Ads

Meta Ads

App install

Attribution

Analytics

Engineering sync

Experimentation

Creative collaboration

AI tools

Attention to detail

Tools

AppsFlyer

Adjust

Branch

Bing Ads

Job description

Roots is hiring a Performance Marketing Manager to own day-to-day paid media across Google, Meta, Bing, and mobile app campaigns, optimizing budgets, bids, audiences, and pacing to drive efficient growth.

You will lead a high‑velocity testing engine with creative, measurement, and automation, partnering with Engineering and Creative to scale effectively and accelerate results while keeping a sharp focus on ROAS and retention.