Growth-Oriented Campaign Operations Lead

OpenKrill; United States; Remote; USD 95,000 - 140,000; Full time

Job summary

Motive seeks a Campaign Operations Manager to drive end-to-end digital marketing campaigns, including integrated marketing, ABM, lifecycle marketing, and partner channels. You’ll define execution strategy, technical requirements, and timelines across multiple initiatives each quarter, surfacing performance and optimization opportunities.

Collaborating with sales, systems, and product marketing, you will administer the marketing automation stack, integrate new tools, and ensure KPIs are tracked

Qualifications

• 5+ years of experience executing campaigns within a marketing operations function.
• Deep hands-on expertise with Marketo, Salesforce, and marketing database management.
• Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.

Responsibilities

• Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
• Administer the day-to-day needs of the marketing automation stack and assist with the integration of additional systems.
• Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
• Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
• Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
• Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.

Skills

Campaign execution

Marketo

Salesforce

Marketing ops

Data-driven

Tools

Pendo

Zuddl

6Sense

Job description

Motive seeks a Campaign Operations Manager to drive end-to-end digital marketing campaigns, including integrated marketing, ABM, lifecycle marketing, and partner channels. You’ll define execution strategy, technical requirements, and timelines across multiple initiatives each quarter, surfacing performance and optimization opportunities.

Collaborating with sales, systems, and product marketing, you will administer the marketing automation stack, integrate new tools, and ensure KPIs are tracked