Campaign Operations Manager

OpenKrill; United States; Remote; USD 95,000 - 140,000; Full time

Job summary

Motive seeks a Campaign Operations Manager to drive end-to-end digital marketing campaigns, including integrated marketing, ABM, lifecycle marketing, and partner channels. You’ll define execution strategy, technical requirements, and timelines across multiple initiatives each quarter, surfacing performance and optimization opportunities.

Collaborating with sales, systems, and product marketing, you will administer the marketing automation stack, integrate new tools, and ensure KPIs are tracked

Qualifications

• 5+ years of experience executing campaigns within a marketing operations function.
• Deep hands-on expertise with Marketo, Salesforce, and marketing database management.
• Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.

Responsibilities

• Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
• Administer the day-to-day needs of the marketing automation stack and assist with the integration of additional systems.
• Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
• Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
• Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
• Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.

Skills

Campaign execution

Marketo

Salesforce

Marketing ops

Data-driven

Tools

Pendo

Zuddl

6Sense

Job description

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The Marketing Operations team is the strategic backbone of our marketing efforts, building the scalable systems and processes that fuel our global growth, managing the marketing technology stack, and enabling seamless campaign execution. We collaborate across the company with sales, systems, and product marketing to drive efficiency and impact.

As Campaign Operations Manager, you will be responsible for the development and delivery of digital marketing campaigns to support go-to-market objectives, including integrated marketing, ABM, lifecycle marketing, and partner channels. You’ll partner closely with cross-functional stakeholders on end-to-end campaign delivery, defining execution strategy, technical requirements, and delivery timelines for numerous initiatives per quarter, and continually surface campaign performance and opportunities for optimization.

What You'll Do:

• Responsible for end-to-end campaign development and execution, including campaign and email builds, audience segmentation, testing and deployment, and continuous evaluation for process improvements.
• Administer the day-to-day needs of the marketing automation stack and assist with the integration of additional systems.
• Work with channel managers and marketing ops team to track and deliver campaign KPIs and create recommendations for ongoing optimization.
• Support essential marketing operations processes and initiatives around the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
• Manage multiple campaigns and requests while maintaining high attention to detail and quality of deliverables.
• Contribute to process documentation, templates and enablement; share campaign best practices with teammates and stakeholders.

What We're Looking For:

• 5+ years of experience executing campaigns within a marketing operations function.
• Deep hands-on expertise with Marketo, Salesforce, and marketing database management.
• Past experience with the following tools is a plus: Pendo, Zuddl, 6Sense, AI automation tools.
• Superior communication skills; highly organized and self-motivated.
• Excellent attention to detail and process-oriented mindset.
• Strong independent project and stakeholder management skills and demonstrated proficiency at handling multiple tasks and projects.

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. ("Employer") discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.

Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.