Growth Marketing Specialist

Rayda Inc.; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Rayda Inc. is seeking a remote Demand Generation & Pipeline Development professional to design and execute campaigns that generate qualified sales opportunities for B2B SaaS products.

You will identify high-potential segments, align with Sales/SDR teams, and optimize lead flow and attribution across channels. The role focuses on SEO, paid search, LinkedIn, email, ABM, webinars, referrals, and partner campaigns, while continually testing messaging and optimizing conversion paths.

Qualifications

• Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing.
• Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies.
• Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes.
• Understanding of B2B buyer journeys, lead qualification, and sales funnel management.
• Experience using CRM systems and marketing automation or email marketing tools.
• Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation.
• Strong analytical, problem-solving, and communication skills.
• Ability to independently execute campaigns, manage experiments, and collaborate across teams.

Responsibilities

• Develop and execute campaigns that generate qualified sales opportunities.
• Identify high-potential customer segments, buyer personas, industries, and geographic markets.
• Collaborate with Sales and SDR teams to align campaigns with commercial priorities.
• Improve lead qualification, routing, nurturing, and pipeline conversion.
• Identify, test, and scale effective acquisition channels, including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.
• Prioritise marketing activities based on measurable commercial impact.
• Optimise acquisition channels and marketing spend based on performance.
• Analyse customer acquisition funnels to identify conversion barriers.
• Optimise landing pages, calls to action, demo-booking flows, and lead forms.
• Test messaging, value propositions, offers, and audience segments.
• Build targeted email sequences, nurture campaigns, and re-engagement programmes.
• Segment audiences and improve lead follow-up processes.
• Collaborate with Sales to strengthen lead qualification and conversion.
• Identify high-intent search opportunities and improve organic acquisition.
• Collaborate with the Content & Communications Specialist to distribute and convert existing content into qualified opportunities.
• Explore opportunities to improve visibility across search engines and AI-powered platforms.
• Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.
• Develop growth dashboards and provide actionable performance insights.
• Run structured experiments, evaluate results, and scale successful initiatives.
• Maintain accurate campaign attribution and CRM reporting.

Skills

Growth marketing

Demand generation

B2B marketing

Marketing analytics

Campaign optimization

Analytical thinking

Tools

HubSpot

Salesforce

Google Analytics 4

LinkedIn Campaign Manager

Job description

Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally.

Job Description

This is a remote position.

Demand Generation & Pipeline Development

Develop and execute campaigns that generate qualified sales opportunities.

Identify high-potential customer segments, buyer personas, industries, and geographic markets.

Collaborate with Sales and SDR teams to align campaigns with commercial priorities.

Improve lead qualification, routing, nurturing, and pipeline conversion.

Identify, test, and scale effective acquisition channels, including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.

Prioritise marketing activities based on measurable commercial impact.

Optimise acquisition channels and marketing spend based on performance.

Analyse customer acquisition funnels to identify conversion barriers.

Optimise landing pages, calls to action, demo-booking flows, and lead forms.

Test messaging, value propositions, offers, and audience segments.

Lead Nurturing & Marketing Automation

Build targeted email sequences, nurture campaigns, and re-engagement programmes.

Segment audiences and improve lead follow-up processes.

Collaborate with Sales to strengthen lead qualification and conversion.

SEO & Content-Led Growth

Identify high-intent search opportunities and improve organic acquisition.

Collaborate with the Content & Communications Specialist to distribute and convert existing content into qualified opportunities.

Explore opportunities to improve visibility across search engines and AI-powered platforms.

Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.

Develop growth dashboards and provide actionable performance insights.

Run structured experiments, evaluate results, and scale successful initiatives.

Maintain accurate campaign attribution and CRM reporting.

Requirements

Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing.

Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies.

Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes.

Understanding of B2B buyer journeys, lead qualification, and sales funnel management.

Experience using CRM systems and marketing automation or email marketing tools.

Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation.

Strong analytical, problem-solving, and communication skills.

Ability to independently execute campaigns, manage experiments, and collaborate across teams.

Preferred Qualifications

Experience marketing B2B SaaS products to mid-market or enterprise customers.

Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth.

Experience with automated lead-nurturing programmes.

Familiarity with tools such as HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager.

Experience using AI tools for marketing research, campaign execution, and analysis.

Experience working with distributed teams or international markets.