Sr. Manager, Growth/AI Marketing

HR Pals; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

HR Pals is hiring a Sr. Manager, Growth Marketing to help modernize client pipeline generation. This role merges strategic planning with execution across multiple channels, including paid acquisition and lifecycle marketing.

The ideal candidate has 5-10 years in growth marketing, particularly in technical B2B contexts, and is adept at using modern AI tools. Responsibilities include executing growth campaigns, optimizing funnels, and driving collaboration between marketing and sales.

Qualifications

• 5-10 years proven experience delivering results in growth marketing.
• Demonstrated experience with AI marketing workflows and tools.
• Excellent messaging and storytelling skills are required.

Responsibilities

• Develop and execute targeted growth campaigns for specific industries.
• Launch and optimize paid acquisition campaigns.
• Analyze funnel performance to improve conversion rates.

Skills

Growth marketing experience

AI-enabled marketing workflows

Data analysis

Messaging and storytelling

Iterative optimization

Job description

We are hiring a Sr. Manager, Growth Marketing to help our client modernize how they generate pipeline, identify buying signals, and engage technical and business buyers in highly targeted industries.

This is not a traditional SaaS demand generation role. This role combines strategic growth thinking with hands-on execution across paid acquisition, lifecycle marketing, conversion optimization, and funnel performance.

Our market is specialized, technical, and relationship-driven. Generic lead generation tactics do not work here. We need someone who can combine strategic thinking, experimentation, data analysis, AI tooling, and strong messaging instincts to help us find and convert the right accounts faster.

You will work closely with Marketing, Sales, Product, Developer Relations, and leadership to build scalable growth systems that improve pipeline quality — not just lead volume.

This role is ideal for someone who is excited by:

• complex B2B markets,
• technical products,
• AI-enabled marketing workflows,
• account-based growth strategies, and
• building modern marketing systems from the ground up.

What You’ll Do

• Develop and execute highly targeted growth campaigns focused on priority industries and accounts, including but not limited to placing and rapidly iterating on digital ads and constantly improving email drip or nurture sequences
• launching and rapidly optimizing paid acquisition campaigns,
• writing landing page copy to improve conversion performance,
• constantly building and refining lifecycle and nurture email journeys,
• testing messaging, positioning, and offers across channels,
• owning SEO and AEO strategy and execution working with an external agency,
• and continuously analyzing funnel performance to improve pipeline quality and conversion rates
• Take ownership of attribution pipeline and scoring models
• Contribute to our emerging account-based marketing (ABM) and trigger-based outbound motions
• Partner with BDRs and Sales to identify and act on buying signals
• Improve MQL-to-SQL conversion through better targeting, qualification, and messaging
• Continuously test positioning, messaging, offers, and channel strategies

AI & Data-Driven Marketing

• Use AI tools and data platforms to improve prospect research, segmentation, personalization, and workflow automation
• Identify patterns in engagement and pipeline data to refine targeting and messaging
• Help evolve our client into a more AI-enabled, insight-driven marketing organization
• Evaluate and implement emerging AI marketing tools and workflows

As a member of our tight-knit marketing team, you'll also help translate complex technical capabilities into compelling industry-specific messaging and campaigns, pitch in to creating marketing assets, work collaboratively with our sales team to improve lead quality and feedback loops, and help support events, webinars, and other customer-facing engagements as needed.

What We’re Looking For

Required

• 5-10 years proven, repeated experience delivering tangible results through growth marketing.
• Demonstrated experience using modern AI-enabled marketing workflows and tools
• Experience operating in a highly targeted or technical B2B platform marketing environment
• Experience working for a start-up company
• Excellent messaging and storytelling skills
• Comfortable working with data, experimentation, and iterative optimization
• Strong curiosity and willingness to deeply understand technical products
• Ability to operate strategically while also executing hands-on

Strong Plus

• Experience marketing to industrial, transportation, logistics, manufacturing, or technical engineering audiences
• Experience with ABM and outbound pipeline generation
• Familiarity with AI-assisted research, workflow automation, and enrichment tools
• Technical fluency sufficient to confidently discuss product architecture and use cases
• Experience supporting field events, webinars, or technical demos

What Success Looks Like

Within the first 12 months, success in this role could include:

• Higher-quality pipeline entering Sales
• Improved MQL-to-SQL conversion rates
• Better identification of buying signals and ICP fit
• More efficient and scalable growth workflows using AI and automation
• Stronger vertical-specific messaging and campaigns
• Increased alignment between Marketing and Sales

Why This Role Matters

Our client is at an inflection point.

We believe the future of marketing — especially in technical B2B industries — belongs to teams that can combine data, AI, creativity, and deep customer understanding to move faster and operate more precisely.