Marketing Manager

Evlo AI; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Evlo AI in San Francisco is seeking a marketing leader to own demand generation and brand strategy for a fast-scaling tech company, translating product positioning into campaigns that drive pipeline and market awareness.

Reporting to the Director of Marketing, you will run multi-channel programs across paid, owned, and earned media while building measurement infrastructure to prove what works, optimize budgets, and accelerate growth.

Qualifications

• 4-7 years of marketing experience in B2B or B2C tech with revenue impact.
• Hands-on expertise with marketing automation and CRM workflows.
• Experience with SEO/SEM tools and analytics.

Responsibilities

• Own demand-gen strategy and end-to-end programs across paid, social, SEO, email and webinars.
• Build and manage content engine: SEO articles, case studies, product pages, and sales enablement collateral.
• Run paid campaigns in Google Ads and LinkedIn, manage budgets and testing.
• Define and report funnel KPIs using GA4, HubSpot/Marketo, and BI dashboards.
• Coordinate with product marketing, design, and sales on launches and seasonal pushes.
• Lead A/B testing on landing pages, ads, and emails to improve conversions.
• Manage agencies and vendor relationships with performance-based contracts.

Skills

Demand generation

Brand strategy

Content marketing

Copywriting

Data-driven decision making

Marketing automation

CRM workflows

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Pardot

Salesforce

GA4

Job description

About The Role

The role owns demand generation and brand strategy for a fast-scaling technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness.

About The Role

The role owns demand generation and brand strategy for a fast-scaling technology company, translating product positioning into campaigns that consistently drive qualified pipeline and market awareness.

Reporting to the Director of Marketing, this position sits at the intersection of growth and brand — running multi-channel programs across paid, owned, and earned media while building the measurement infrastructure to prove what's working.

Key Responsibilities

• Own demand-gen strategy and execution across paid search, paid social, SEO, email, and webinar programs, with clear pipeline and MQL targets
• Build and manage the content engine: SEO-optimized articles, case studies, product pages, and sales enablement collateral
• Run paid campaigns end-to-end in Google Ads and LinkedIn Campaign Manager, owning budgets, bidding strategy, and creative testing
• Define and report on funnel KPIs (CAC, MQL-to-SQL conversion, pipeline contribution) using GA4, HubSpot/Marketo, and BI dashboards
• Manage the editorial calendar and coordinate with product marketing, design, and sales on launch campaigns and seasonal pushes
• Own A/B testing programs across landing pages, ad creative, and email sequences to lift conversion rates quarter over quarter
• Manage agency and vendor relationships, negotiating contracts and holding partners accountable to performance metrics

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C tech, with documented revenue or pipeline impact
• Hands-on expertise with marketing automation (HubSpot, Marketo, or Pardot) and CRM (Salesforce) workflows
• Deep familiarity with SEO/SEM tooling (Ahrefs, Semrush, Google Ads, GA4) and attribution modeling
• Strong copywriting and messaging skills; able to ship crisp, on-brand content without heavy editing
• Track record of managing six-figure+ budgets and making data-driven channel allocation decisions
• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience
• Bonus: Experience with product-led growth (PLG) motions, ABM platforms (6sense, Demandbase), or marketing operations/RevOps exposure