Marketing Manager

Evlo AI; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Evlo AI is seeking a demand generation leader to own pipeline for a developer-focused SaaS platform in Seattle. You will translate technical positioning into integrated campaigns across paid search, social, email, and webinars.

You will manage HubSpot, Salesforce sync, and budgets above $500K/year while shaping messaging, channel mix, and go-to-market strategy. You will collaborate with product marketing and content to create landing pages (Webflow) and assets (Figma), define KPI dashboards

Qualifications

• 4–7 years of B2B marketing experience.
• Hands-on experience with HubSpot or Marketo, GA4, and paid media platforms.
• Strong full-funnel analytics: attribution modeling, funnel math, and cohort analysis.
• Strong copywriting instincts; able to draft campaign copy without agency help.
• Experience managing $500K+ annual media budgets and agency/vendor relationships.
• Bachelor's degree in marketing, communications, or equivalent practical experience.

Responsibilities

• Own the demand-gen calendar end-to-end: plan, launch, and optimize integrated campaigns across paid search, paid social, email, and webinars.
• Manage the marketing automation stack (HubSpot) including lead scoring, nurture flows, lifecycle emails, and CRM sync with Salesforce.
• Run paid acquisition programs across Google Ads, LinkedIn Ads, and partner channels; optimize CAC and pipeline contribution.
• Partner with product marketing and content to build landing pages, battlecards, and campaign assets in Webflow and Figma.
• Define KPIs and build reporting dashboards in Looker; present funnel performance and pipeline attribution to leadership monthly.
• Run structured A/B tests on messaging, CTAs, and landing page layouts to lift MQL-to-SQL conversion.
• Coordinate field and virtual events, including sponsorships, attendee follow-up sequences, and post-event nurture.

Skills

B2B marketing

Demand generation

HubSpot

GA4

Paid media

Campaign management

Copywriting

Analytics

Project management

Education

Bachelor's degree in marketing

Tools

HubSpot

Marketo

GA4

Google Ads

LinkedIn Campaign Manager

Salesforce

Looker

Webflow

Figma

Ahrefs

Semrush

Job description

About The Role

The role owns demand generation for a developer-focused SaaS platform, translating technical positioning into campaigns that drive qualified pipeline across inbound and outbound channels.

The role owns demand generation for a developer-focused SaaS platform, translating technical positioning into campaigns that drive qualified pipeline across inbound and outbound channels.

This is a high-visibility role reporting to the Director of Marketing, with real budget authority and direct influence on messaging, channel mix, and how the product is brought to market.

Key Responsibilities

• Own the demand-gen calendar end-to-end: plan, launch, and optimize integrated campaigns across paid search, paid social, email, and webinars
• Manage the marketing automation stack (HubSpot) including lead scoring, nurture flows, lifecycle emails, and CRM sync with Salesforce
• Run paid acquisition programs across Google Ads, LinkedIn Ads, and partner channels; own budgets and optimize toward CAC and pipeline contribution
• Partner with product marketing and content to build landing pages, battlecards, and campaign assets in Webflow and Figma
• Define KPIs and build reporting dashboards in Looker; present funnel performance and pipeline attribution to leadership monthly
• Run structured A/B tests on messaging, CTAs, and landing page layouts to lift MQL-to-SQL conversion
• Coordinate field and virtual events, including sponsorships, attendee follow-up sequences, and post-event nurture

What We Are Looking For

• 4-7 years of B2B marketing experience, ideally in SaaS or developer tools, with demonstrated pipeline impact
• Hands-on expertise with HubSpot or Marketo, GA4, and paid media platforms (Google Ads, LinkedIn Campaign Manager)
• Solid grounding in full-funnel analytics: attribution modeling, funnel math, and cohort analysis
• Strong copywriting instincts; can draft and edit campaign copy without waiting on an agency
• Experience managing $500K+ annual media budgets and agency/vendor relationships
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience with PLG motion, SEO ownership (Ahrefs/Semrush), or marketing ops certifications (HubSpot, Salesforce)