Growth Marketing Manager – Self-Serve SaaS & Content

Confidential Jobs.(USA); Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Confidential Jobs.(USA) in Atlanta seeks a Growth Marketing Manager to own the customer funnel from acquisition to lifecycle. This role blends strategic planning with hands-on execution, turning data into action and creating compelling content for a self-service audience.

You will optimize lifecycle emails, CRO initiatives, and content production, collaborate with an external agency for PPC, and drive organic social and community growth while reporting on key metrics.

Qualifications

• 4+ years in growth, lifecycle, email, content marketing or demand generation.
• Ability to own programs and drive projects with limited direction.
• Strong SEO understanding and AI-driven search/discovery concepts.
• Experience guiding PPC and paid-social strategy with external agencies.
• Hands-on with lifecycle/email platforms such as HubSpot or Salesforce.
• Familiarity with CRO, A/B testing, funnel analysis and performance metrics.
• Excellent writing and communication skills for technical topics.
• Strong analytical skills and data-driven decision making.
• Highly organized, proactive, and collaborative in a deadline-driven environment.

Responsibilities

• Own lifecycle and email marketing initiatives across acquisition, activation, engagement, retention and conversion.
• Drive conversion-rate optimization across signup, onboarding and upgrades.
• Manage content calendar and translate SEO/keywords into an actionable plan.
• Develop high-value content including landing pages and use-case content.
• Partner with an external agency on PPC and paid-social strategy and briefs.
• Grow the company’s organic social and community presence across platforms.
• Monitor, analyze and report key funnel, content, paid-media and lifecycle metrics.
• Collaborate with cross-functional teams to align marketing with growth and product goals.
• Identify opportunities to improve messaging and self-service journeys.

Skills

Growth marketing

Lifecycle marketing

Email marketing

Content marketing

Demand generation

Analytical skills

Tools

HubSpot

Salesforce

Job description

Confidential Jobs.(USA) in Atlanta seeks a Growth Marketing Manager to own the customer funnel from acquisition to lifecycle. This role blends strategic planning with hands-on execution, turning data into action and creating compelling content for a self-service audience.

You will optimize lifecycle emails, CRO initiatives, and content production, collaborate with an external agency for PPC, and drive organic social and community growth while reporting on key metrics.