Growth & Community Marketing Lead - Lifecycle & Content

Captivate, LLC; Atlanta (GA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

401k match

Health, Dental, Vision - 100% covered

20 days PTO

9 Paid Holidays

Professional development reimbursement

Job summary

Captivate, LLC in Atlanta, GA is seeking a Growth & Community Marketing Lead to join the Marketing team. You’ll be the Senior Marketing Manager’s right hand, owning lifecycle, email marketing, conversion, content, and community for our self-serve audience as search evolves toward AI-driven discovery.

You’ll coordinate with an external agency on PPC and paid social, drive CRO for signup and upgrade flows, build content calendars, and report on lifecycle, content, and PPC performance.

Qualifications

• 4+ years in growth, lifecycle/email, or content marketing.
• Strong understanding of SEO and geo/SEO concepts.
• Experience directing PPC strategy and briefs to an agency.
• Hands-on experience with lifecycle/email tools (HubSpot, Salesforce).
• Familiarity with CRO fundamentals - A/B testing and funnel analysis.
• Strong writing skills: translate technical information into persuasive content.

Responsibilities

• Own lifecycle/email marketing for the self-serve funnel.
• Own conversion-rate optimization on signup/upgrade flows.
• Own content calendar and translate agency SEO/keyword briefs to a production plan.
• Coordinate with the agency on PPC and paid social strategy.
• Run organic social and community presence (Reddit, social, etc.).
• Write high-value content: comparison pages, use-case, landing pages.
• Report on lifecycle, conversion, content, and PPC metrics.

Job description

Captivate, LLC in Atlanta, GA is seeking a Growth & Community Marketing Lead to join the Marketing team. You’ll be the Senior Marketing Manager’s right hand, owning lifecycle, email marketing, conversion, content, and community for our self-serve audience as search evolves toward AI-driven discovery.

You’ll coordinate with an external agency on PPC and paid social, drive CRO for signup and upgrade flows, build content calendars, and report on lifecycle, content, and PPC performance.