Growth Marketing Lead - Self‑Service SaaS

Referral Board; United States; Remote; USD 160,000 - 254,000; Full time

Benefits offered by this job

Health coverage

Flexible location & schedule

Generous vacation days

401k with matching

Donations match program

Parental leave

Job summary

Elastic is seeking a Head of Growth Marketing to own customer acquisition for its self‑service business. You will drive high‑intent trial starts, optimize conversion, and lead a distributed team of growth marketers across paid, lifecycle, and direct channels.

You will partner with Product, Web, and Documentation to move the acquisition funnel, reporting to the GM of Self‑Service. As a player‑coach, you’ll shape strategy, recruit and mentor talents, and push rigorous experimentation, measurement,

Qualifications

• 10+ years of growth marketing experience at B2B enterprise SaaS.
• 3+ years building and leading teams.
• Experience with product-led growth (PLG) alongside an enterprise sales motion.

Responsibilities

• Set annual and quarterly growth plan and report on trial starts and conversion targets.
• Build, scale and lead a distributed team of growth marketers.
• Coach and develop the team, and set a high bar for craft and experimentation velocity.

Skills

Growth marketing

Team leadership

PLG

Acquisition targets

Budget management

Analytics

A/B testing

Developer marketing

Executive communication

Job description

Elastic is seeking a Head of Growth Marketing to own customer acquisition for its self‑service business. You will drive high‑intent trial starts, optimize conversion, and lead a distributed team of growth marketers across paid, lifecycle, and direct channels.

You will partner with Product, Web, and Documentation to move the acquisition funnel, reporting to the GM of Self‑Service. As a player‑coach, you’ll shape strategy, recruit and mentor talents, and push rigorous experimentation, measurement,