Marketing Manager

Confidential Jobs.(USA); Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Confidential Jobs.(USA) in Atlanta seeks a Growth Marketing Manager to own the customer funnel from acquisition to lifecycle. This role blends strategic planning with hands-on execution, turning data into action and creating compelling content for a self-service audience.

You will optimize lifecycle emails, CRO initiatives, and content production, collaborate with an external agency for PPC, and drive organic social and community growth while reporting on key metrics.

Qualifications

• 4+ years in growth, lifecycle, email, content marketing or demand generation.
• Ability to own programs and drive projects with limited direction.
• Strong SEO understanding and AI-driven search/discovery concepts.
• Experience guiding PPC and paid-social strategy with external agencies.
• Hands-on with lifecycle/email platforms such as HubSpot or Salesforce.
• Familiarity with CRO, A/B testing, funnel analysis and performance metrics.
• Excellent writing and communication skills for technical topics.
• Strong analytical skills and data-driven decision making.
• Highly organized, proactive, and collaborative in a deadline-driven environment.

Responsibilities

• Own lifecycle and email marketing initiatives across acquisition, activation, engagement, retention and conversion.
• Drive conversion-rate optimization across signup, onboarding and upgrades.
• Manage content calendar and translate SEO/keywords into an actionable plan.
• Develop high-value content including landing pages and use-case content.
• Partner with an external agency on PPC and paid-social strategy and briefs.
• Grow the company’s organic social and community presence across platforms.
• Monitor, analyze and report key funnel, content, paid-media and lifecycle metrics.
• Collaborate with cross-functional teams to align marketing with growth and product goals.
• Identify opportunities to improve messaging and self-service journeys.

Skills

Growth marketing

Lifecycle marketing

Email marketing

Content marketing

Demand generation

Analytical skills

Tools

HubSpot

Salesforce

Job description

A growing technology organization is seeking a hands-on Growth Marketing Manager to serve as a key partner to senior marketing leadership. This is an opportunity for a strategic yet execution-oriented marketer who can independently own meaningful portions of the customer funnel - from acquisition and conversion through lifecycle engagement, content, and community growth.

The ideal candidate is comfortable working in a fast-moving environment, turning strategy into action, using data to improve performance, and creating clear, compelling content for a self-service customer base. This role is particularly well suited for someone excited by the evolution of search, content, and customer discovery in an increasingly AI-driven landscape.

What You’ll Do:

• Own lifecycle and email-marketing initiatives that support customer acquisition, activation, engagement, retention, and conversion.
• Drive conversion-rate optimization across signup, onboarding, upgrade, and other self-service funnel experiences.
• Manage and maintain the content calendar, translating SEO, keyword, and agency recommendations into an actionable content-production plan.
• Develop high-value written content, including landing pages, comparison pages, use-case content, and other conversion-focused marketing assets.
• Partner with an external agency on PPC and paid-social strategy, campaign direction, briefs, and performance review.
• Manage and grow the company’s organic social-media and community presence across relevant platforms and channels.
• Monitor, analyze, and report on key lifecycle, conversion, content, paid-media, and funnel-performance metrics.
• Collaborate with cross-functional partners to ensure marketing initiatives support broader growth, product, and customer-experience goals.
• Identify opportunities to improve messaging, campaign performance, customer engagement, and the overall self-service journey.

What We’re Looking For:

• Four or more years of experience in growth marketing, lifecycle marketing, email marketing, content marketing, demand generation, or a related discipline.
• Demonstrated experience owning marketing programs and moving projects forward independently with limited direction.
• Strong understanding of SEO and emerging AI-driven search and discovery practices, including AIO/GEO concepts.
• Experience guiding PPC and paid-social strategy, including developing briefs and partnering effectively with outside agencies.
• Hands-on experience with lifecycle and email-marketing platforms such as HubSpot, Salesforce, or similar tools.
• Familiarity with conversion-rate optimization principles, A/B testing, customer-funnel analysis, and performance measurement.
• Excellent writing and communication skills, with the ability to translate technical or complex subject matter into persuasive, customer-friendly content.
• Strong analytical skills and comfort using data to prioritize work and improve marketing outcomes.
• Highly organized, proactive, collaborative, and comfortable balancing multiple initiatives in a deadline-driven environment.

Preferred Qualifications:

• Experience supporting a subscription-based, SaaS, technology, infrastructure, networking, or digital-product business.
• Familiarity with freemium models, pricing-model transitions, self-service customer acquisition, or product-led growth.
• Experience partnering with external marketing agencies across SEO, paid media, content, or social campaigns.
• Background marketing to technical audiences or simplifying technical product information for a broader customer audience.