Growth Marketing Manager

Quizlet; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Vacation days

Health, dental, and vision insurance

401k with company match

LinkedIn Learning access

Family leave and wellness benefits

Volunteer time off

Job summary

Quizlet in San Francisco is seeking a hands-on Growth Marketing professional to own paid acquisition end-to-end across social, search, app install, and emerging placements, from strategy to landing-page optimization.

You will manage budgets with an internal team and external agencies, own the measurement story (CAC, attribution, payback), and partner with Brand, Social, and Product Marketing to continually improve creative and performance.

Qualifications

• Deep hands-on experience owning paid media budgets with direct accountability for efficiency targets.
• Strong analytical foundation — comfortable with attribution's limits, incrementality testing, cohort analysis, and LTV/CAC modeling.
• Comfort with technical foundations from creative to data; able to build dashboards and describe tracking needs.
• Experience managing agencies or vendors; briefing them to raise quality and knowing when to in-house.
• Creative judgment; ability to critique ads and collaborate with creators.
• Consumer subscription or app experience with seasonality or Gen Z.
• Recognized authority; able to make independent calls and prioritize goals.

Responsibilities

• Own paid acquisition end-to-end across core channels: paid social, search, app install, and emerging placements, from strategy and budget allocation to landing-page refinement.
• Evaluate and direct growth agency partnerships; decide what stays in-house vs. what they run; set briefs and ensure quality.
• Own the measurement story: attribution, incrementality testing, CAC and payback math; defend numbers to leadership and adjust when data says so.
• Evolve the creative testing engine in partnership with Brand, Social, and Design, turning winners into paid assets and feeding learnings back to content teams.
• Own our app store presence across iOS and Google Play; keep listings current and test creatives to lift conversion.
• Run acquisition against seasonal shape; plan budgets and creatives around back-to-school, finals, and similar peaks.
• Partner with Lifecycle to connect acquisition to activation and ensure buyers become retained users.
• Forecast and report spend, efficiency, and contribution to new user and subscription growth; collaborate with engineering and data science.

Job description

About Quizlet:

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.

Let’s Build the Future of Learning

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

Why Join Quizlet?

Massive reach: 60M+ users, 1B+ interactions per week
Cutting-edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top-tier investors, sustainable business, real traction
Mission-first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging

About the Role:

You own paid growth at Quizlet. This is a hands-on individual contributor role with real budget authority: you decide where the money goes, you work with our growth agency to execute, and you are accountable for what comes back. You'll work alongside our brand social, lifecycle, and product marketing leads — paid is where their work gets amplified and where we find out what actually converts.

In this role, you will:

• Own paid acquisition end-to-end across our core channels — paid social, search, app install, and emerging placements — from strategy and budget allocation via daily optimization of creative down through ongoing refinement of landing pages.
• Evaluate and direct growth agency partnerships on paid execution: decide what stays in-house versus what they run; set the brief, hold the work to our standards, and refine the execution loop.
• Own the measurement story — attribution, incrementality testing, and the CAC and payback math that tells us whether a channel deserves more budget. You're expected to defend these numbers to leadership and change your mind when the data says to.
• Evolve the creative testing engine in partnership with Brand, Social, and Design — turning organic winners into paid assets, and feeding performance learnings back into what the content teams make.
• Own our app store presence across iOS and Google Play: keep listings current and test screenshots, copy, and metadata to lift conversion on the installs you buy, in coordination with Product Marketing and with an eye out for opportunities to deepen our partnerships.
• Run acquisition against our seasonal shape. Our business spikes hard around back-to-school, finals, and other similar times; you plan budget and creative against those peaks rather than spending evenly across the year.
• Partner with Lifecycle to connect acquisition to activation, so the users you buy actually become users we keep.
• Forecast and report on spend, efficiency, and contribution to new user and subscription growth, and bring a clear point of view on where the next dollar should go. This work includes working closely with engineering and data science.

What you bring to the table:

• Deep hands-on experience owning paid media budgets across multiple channels, with direct accountability for efficiency targets.
• Strong analytical foundation — comfortable with attribution's limits, incrementality testing, cohort analysis, and LTV/CAC modeling, and able to explain all of it to people who aren't marketers.
• Comfort delving into the technical foundations of the practice, from creative to data and everything in between; you should be able to build dashboards, describe tracking and segmentation needs, and help partners in engineering diagnose and troubleshoot issues
• Experience managing agencies or vendors: briefing them well, raising the quality of what comes back, and knowing when to bring work in-house.
• Creative judgment. You can look at an ad and have an opinion about why it will or won't work, and you partner well with the people who make them.
• Consumer subscription or app experience, ideally with a product that has strong seasonality or a Gen Z audience.
• Recognized authority in your field — cross-functional partners seek out your opinion — with the judgment to make independent calls and prioritize against department goals without being told.
• Self-starter; proactive by nature, with a bias toward action over deliberation.

Bonus points if you have:

• Experience marketing to students, or in education, consumer apps, or a freemium subscription business.
• Experience standing up measurement infrastructure (MMM, geo testing, or similar) rather than just consuming it.
• Comfort working directly in the ad platforms rather than only through a dashboard.

Work Location

We’re happy to share that this is a hybrid position in our San Francisco office. To support collaboration, we ask employees to be in the office at least two days a week: Wednesday and Thursday.

Compensation, Benefits & Perks:

• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days that we expect you to take!
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome!

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership. We provide a transparent setting that gives a comprehensive view of who we are!

In Closing:

At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.

As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply.

#LI-Onsite

To All Recruiters and Placement Agencies

At this time Quizlet does not accept unsolicited agency resumes and/or profiles.

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.