Regional Marketing Manager – Multi-Brand Growth

F.H. Furr Plumbing, Heating, Air Conditioning, and Electrical Inc.; Maryland; On-site; USD 90,000 - 125,000; Full time

Job summary

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role drives lead generation, customer acquisition, brand visibility, and marketing performance, overseeing approximately $42M in revenue and a $3M budget.

The ideal candidate combines strategic thinking with analytics, collaborating with General Managers, regional leadership, internal marketing teams, and agencies to maximize revenue growth and ROAS.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of marketing management experience, preferably supporting multiple locations or brands.
• Strong expertise in digital marketing, including PPC, SEO, Local Services Ads (LSA), paid media, and lead generation.
• Experience managing significant marketing budgets and evaluating ROI through data and analytics.
• Proven ability to collaborate effectively with operations leaders, field teams, agencies, and external partners.
• Strong communication, presentation, and analytical skills.
• Experience in home services, skilled trades, franchise, or multi-location marketing environments is highly preferred.

Responsibilities

• Develop and execute local and regional marketing strategies to drive revenue growth, lead generation, and market share expansion.
• Manage and optimize marketing investments across PPC, SEO, Local Services Ads (LSA), paid social, digital advertising, community engagement, and other marketing channels.
• Partner with General Managers to align marketing initiatives with local business objectives and operational capacity.
• Manage a marketing budget of approximately $3M, making data-driven investment decisions to maximize ROI and ROAS.
• Analyze marketing performance metrics, including lead volume, conversion rates, booking rates, customer acquisition costs, and revenue impact.
• Lead agency and vendor relationships, holding partners accountable to performance goals and agreed-upon KPIs.
• Monitor market trends, competitor activity, and customer insights to identify opportunities for growth and ensure brand consistency across locations.

Skills

Strategic marketing

Digital marketing

PPC & SEO

Lead generation

Budget management

Analytics

Collaboration

Communication

Multi-location

Education

Bachelor's degree preferred

Tools

LSA

Google Ads

Job description

Apex Service Partners is seeking a results-oriented Marketing Manager to support five service locations across the Baltimore market area. This role drives lead generation, customer acquisition, brand visibility, and marketing performance, overseeing approximately $42M in revenue and a $3M budget.

The ideal candidate combines strategic thinking with analytics, collaborating with General Managers, regional leadership, internal marketing teams, and agencies to maximize revenue growth and ROAS.