Growth Marketing Manager - High Autonomy, Equity

Skylight; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Salary + Equity

401K matching

Wellness, learning, and home-office

Health, Dental & Vision

Unlimited PTO

Company holidays

Job summary

Skylight is seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set CPA/MER targets, partner directly with New Business GMs on go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend.

This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.

Qualifications

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business.
• Experience scaling a new product or business line from early traction to efficient scale.
• Comfort partnering with Product, Finance, and GM-level stakeholders on P&L tradeoffs.
• Experience briefing creative teams and presenting performance data.
• Track record of scaling budgets while maintaining profitability and efficiency targets.

Responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products.
• Own the full acquisition unit economics model from CPA and payback to contribution margin; adjust spend to scale or pull back.
• Develop a high-velocity creative testing plan to generate actionable learnings for roadmap and positioning.
• Set creative strategy and testing hypotheses based on performance data and customer insights; brief partners and decide what scales.
• Collaborate with Product Marketing to test and validate new marketing angles based on customer research.
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency.
• Monitor auction insights, impression share, and CPC trends to maintain competitiveness.
• Use platform data and site analytics to inform decisions beyond in-platform metrics.

Skills

Paid Acquisition

Cross-functional partnering

Creative briefings

Performance metrics

Attribution methodologies

Job description

Skylight is seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set CPA/MER targets, partner directly with New Business GMs on go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend.

This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.