Senior Growth Marketing Manager

Skylight; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Salary + Equity

401K matching

Wellness, learning, and home-office

Health, Dental & Vision

Unlimited PTO

Company holidays

Job summary

Skylight is seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set CPA/MER targets, partner directly with New Business GMs on go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend.

This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.

Qualifications

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business.
• Experience scaling a new product or business line from early traction to efficient scale.
• Comfort partnering with Product, Finance, and GM-level stakeholders on P&L tradeoffs.
• Experience briefing creative teams and presenting performance data.
• Track record of scaling budgets while maintaining profitability and efficiency targets.

Responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products.
• Own the full acquisition unit economics model from CPA and payback to contribution margin; adjust spend to scale or pull back.
• Develop a high-velocity creative testing plan to generate actionable learnings for roadmap and positioning.
• Set creative strategy and testing hypotheses based on performance data and customer insights; brief partners and decide what scales.
• Collaborate with Product Marketing to test and validate new marketing angles based on customer research.
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency.
• Monitor auction insights, impression share, and CPC trends to maintain competitiveness.
• Use platform data and site analytics to inform decisions beyond in-platform metrics.

Skills

Paid Acquisition

Cross-functional partnering

Creative briefings

Performance metrics

Attribution methodologies

Job description

Skylight is a technology startup building the OS of the family. We make Skylight Calendar, the smart calendar loved by millions of families (plus Wired and the Wirecutter). Our latest product is Calendar 2, which just launched to rave reviews.

Our mission is to connect loved ones by creating the world's simplest products and services that improve family life. Our founders are former venture capitalists and serial entrepreneurs who have scaled this business to $300M+ in annual revenue while being completely bootstrapped and profitable. We get to grow a happy, healthy company focused on making products our customers love without investors breathing down our necks.

Smart, hardworking people who care about making actually meaningful products love working here. People like you. We're busy inventing new ways to simplify family life and help parents raise great kids - and we need your help! Come invent something new with us.

About the Role

We're seeking an analytical, commercially-minded Growth Marketing Manager to own the paid acquisition P&L for new product launches. You'll set and defend CPA/MER targets, partner directly with New Business GMs on 0-1 go-to-market strategy, and build the creative testing engine that turns learnings into scalable spend. This is a high-autonomy, high-visibility seat where you're not running someone else's playbook, you're writing it.

Responsibilities

• Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
• Own the full acquisition unit economics model for new products from blended CPA and payback period to contribution margin and make scaling/pullback calls accordingly
• Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
• Set creative strategy and testing hypotheses based on performance data and customer insight, briefing internal/agency creative partners and making the final call on what scales
• Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
• Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
• Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Report key performance insights and make actionable recommendations that improve performance

Requirements

• 6+ years owning paid acquisition for a DTC, subscription, or consumer product business
• Experience scaling a new product or business line from early traction to efficient scale (0-1 to 1-10), including navigating inventory, seasonality, or subscription dynamics
• Comfort partnering cross-functionally with Product, Finance, and GM-level stakeholders on P&L tradeoffs, not just channel performance
• Experience with briefing creative teams and presenting creative performance data
• Track record of scaling budgets while maintaining profitability and efficiency targets
• Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
• Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

Benefits

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (Excluding November, December, and January)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you're the best person for the job, we want you on board!

We hire across the U.S., but for legal reasons, we have to list NY and CO separately.

For Colorado-based candidates, the range being offered for this role is $110k - 170k based on experience and for California-based candidates, the range being offered for this role is $110k - 170k based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.