Growth Marketing Lead — Remote, Equity & Growth Engine

GetLaunchDay; Northern (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Meaningful equity

Full health coverage

Work from anywhere worldwide

$2K home office

Flexible hours

Job summary

GetLaunchDay is hiring a Growth Marketing Lead to own the full growth funnel—from acquisition to revenue. This hybrid role blends strategy and execution: set the growth plan, write blog posts, launch campaigns, analyze data, and iterate. We focus on content, SEO, community, and product-led growth with minimal paid ads.

If you have 4+ years in SaaS growth, a proven B2B/B2C track record, strong writing skills, and a founder mindset, this is for you.

Qualifications

• 4+ years in growth, digital marketing, or demand generation for SaaS.
• Proven track record growing a B2B or B2C SaaS product.
• Deep understanding of content marketing and SEO.
• Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, PostHog).
• Strong writing skills — you can write a compelling blog post or landing page.
• Experience with product-led growth mechanics (onboarding, activation loops).
• Founder mindset — growth holistically, not just campaigns.

Responsibilities

• Own the entire growth funnel: acquisition, activation, retention, and revenue.
• Build and execute content strategy — blog, newsletter, social, community.
• Drive SEO growth through programmatic and editorial content.
• Design and run product-led growth experiments (onboarding, activation, referrals).
• Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments.
• Analyze funnel data and find the biggest leverage points.
• Build and grow the GetLaunchDay community (Twitter, Discord, newsletter).
• Create launch campaigns for new features and product updates.

Skills

Growth marketing

Content marketing

SEO

Data analysis

Writing

Product-led growth

Founder mindset

Tools

Amplitude

Mixpanel

PostHog

Google Analytics

Webflow

Notion

Linear

Job description

GetLaunchDay is hiring a Growth Marketing Lead to own the full growth funnel—from acquisition to revenue. This hybrid role blends strategy and execution: set the growth plan, write blog posts, launch campaigns, analyze data, and iterate. We focus on content, SEO, community, and product-led growth with minimal paid ads.

If you have 4+ years in SaaS growth, a proven B2B/B2C track record, strong writing skills, and a founder mindset, this is for you.