Growth Marketing Manager — DTC Skincare E‑commerce

SBT Global; La Palma (AZ); Hybrid; USD 100,000 - 130,000; Full time

Job summary

SBT Global is seeking an E-commerce & Growth Marketing Manager for its La Palma, CA skincare brand. You will own the end-to-end digital journey from paid media to retention, orchestrating multi-channel campaigns and conversion optimization.

The role emphasizes analytics, CRO, and CRM-driven lifecycle marketing to drive LTV and repeat purchases. This hands-on position requires 4+ years in e-commerce growth, Shopify/DTC expertise, and strong analytical skills.

Qualifications

• 4+ years in E-commerce, Growth Marketing, or DTC
• Strong Shopify/DTC e-commerce experience
• Hands-on experience managing Meta Ads and Google Ads
• Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV
• Experience with GA4 and digital marketing analytics
• Experience with CRM and lifecycle marketing, preferably Klaviyo
• Experience with CRO and A/B testing
• Understanding of attribution, tracking, pixels, and UTMs
• Strong analytical skills with ability to translate data into actionable decisions
• Strong project management skills to coordinate with teams

Responsibilities

• Own paid media and customer acquisition strategy across Meta, Google, TikTok, and other channels
• Manage and optimize DTC Shopify customer journey and conversion flow
• Track key metrics (CAC, ROAS, AOV, conversion rate, retention, LTV) and optimize accordingly
• Develop and manage CRO, landing pages, product pages, and checkout flow; run A/B tests
• Coordinate with developers, creatives, agencies, and partners for campaigns
• Oversee influencer, affiliate, and creator partnerships and performance tracking
• Explore AI and automation tools to improve marketing efficiency and personalization
• Build dashboards and reports to translate data into actionable insights

Job description

SBT Global is seeking an E-commerce & Growth Marketing Manager for its La Palma, CA skincare brand. You will own the end-to-end digital journey from paid media to retention, orchestrating multi-channel campaigns and conversion optimization.

The role emphasizes analytics, CRO, and CRM-driven lifecycle marketing to drive LTV and repeat purchases. This hands-on position requires 4+ years in e-commerce growth, Shopify/DTC expertise, and strong analytical skills.