VP of Growth / Head of ECommerce

Lack + Daily Marketing Recruiting Experts; Long Beach (CA); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading marketing recruitment firm in Long Beach is seeking a Head of Communications/Operations to manage their online store. This mid-senior level role requires overseeing e-commerce operations, owning the P&L, and driving sales while optimizing user experience. The ideal candidate will have a strong background in digital marketing, e-commerce management, and data analytics. You'll play a critical role in ensuring business growth and enhancing customer retention in a fast-paced environment.

Qualifications

• Bachelor's degree required, preferably in Marketing, Business Administration, or related fields.
• Demonstrated success managing e-commerce businesses with knowledge of supply chain management.
• Experience in the CPG/beauty industry with understanding of Shopify and digital marketing.

Responsibilities

• Oversee management and daily operations of the online store.
• Own the P&L for the channel and drive sales.
• Optimize user experience and enhance business outcomes.

Skills

E-commerce management

Digital marketing techniques

Data analysis and performance reporting

User experience design (UX/UI)

Team leadership

Analytical thinking

Adaptability

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Shopify

Google Analytics

Microsoft Excel

Tableau

PowerBI

Job description

Head of Communications / Operations at Lack + Daily - Marketing Recruiting Experts with a focus on CPG and Beyond

Long Beach, CA

Hybrid: 3 days in office per week

Our client is an industry leading, ~$115 M dermo‑cosmetic brand that provides transformational skin‑care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles.

We are seeking a results‑driven VP of Growth/Head of eCommerce to oversee the management, daily operations, and growth of our online store. This role will be pivotal in fully owning the channel’s P&L, driving sales, optimizing user experience, and ensuring seamless operations of the e‑commerce platform. The ideal candidate will have a deep understanding of digital/performance marketing, e‑commerce best practices, and a passion for leveraging data to enhance business outcomes and ensure a seamless consumer journey from acquisition to retention.

Requirements

• A bachelor's degree from an accredited university required; a focus in Marketing, Business Administration, Communications, or similar related fields strongly preferred.
• Demonstrated success managing e‑commerce businesses and strong understanding of supply chain management and order fulfillment processes.
• Prior experience within CPG/beauty industry/skincare highly preferred.
• Strong knowledge of Shopify, MMM/MTA analytics tools and most used apps and integrations on the Shopify ecosystem.
• Deep understanding of UX/UI best practices and digital marketing techniques, including paid social, SEO, SEM, email marketing, and social media.
• Familiarity with tools for A/B testing and conversion rate optimization (CRO).
• Creative, data‑driven mindset with an ability to develop both strategic and tactical solutions, understand data analytics and performance reporting (Google Analytics, Excel, etc.).
• Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
• Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
• Comfortable operating in a fast paced, ever‑changing environment; someone who thrives in ambiguity and adapts quickly.
• Proficiency in Microsoft Office, data management, CDP systems, and other technologies.
• Intermediate to advanced proficiency in Excel required with a strong emphasis on data analysis tools (Tableau, PowerBI, etc.).
• Experience with HTML/CSS for landing page customization highly preferred but not required.
• Possess a curious, resourceful, and proactive attitude that encourages a team and supports the growth and professional development of others.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Pharmaceutical Manufacturing and Personal Care Product Manufacturing