DTC Growth & Ecommerce Leader

The Mom Project; Pasadena (CA); Hybrid; USD 125,000 - 180,000; Full time

Job summary

The Mom Project is seeking a Manager, Growth & Ecommerce to own DTC revenue growth across acquisition, conversion, retention, and customer value in a hybrid role servicing the Baldwin Park/ Pasadena area. You will steer performance marketing, lifecycle marketing, CRO, and demand generation while partnering cross-functionally to maximize profitable growth.

This role requires 5+ years in growth/ecommerce marketing, hands-on experience with Meta/Google Ads, Shopify, GA4, and email/SMS tooling, and

Qualifications

• 5+ years of experience in growth marketing, performance marketing, ecommerce marketing, or digital marketing within a DTC/e-commerce brand.
• Proven experience scaling paid media budgets while meeting profitability and efficiency targets.
• Strong understanding of attribution, incrementality, media buying, conversion optimization, ecommerce growth strategy, and customer lifecycle marketing.

Responsibilities

• Own DTC revenue growth across acquisition, conversion, retention, and customer value initiatives.
• Own channel strategy, budget allocation, performance optimization, and agency/vendor management across growth channels.
• Drive full-funnel demand generation focused on scalable customer acquisition, conversion, retention, and revenue growth.
• Manage key agency and platform partners with clear priorities and accountability along the customer journey.
• Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, and profitability.
• Identify, test, and scale new growth channels and opportunities while pivoting away from underperforming initiatives.
• Own website performance including merchandising, PDP optimization, landing pages, promotions, and user experience.
• Lead CRO initiatives with structured A/B testing, heatmaps, and funnel analysis.
• Develop strategies to increase AOV, RPV, and LTV through bundles, upsells, cross-sells, and retention initiatives.

Skills

Growth marketing

Paid media

Ecommerce growth

Attribution

Lifecycle marketing

A/B testing

Landing page optimization

Data analysis

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Meta Ads

Google Ads

Shopify

GA4

Klaviyo

Attentive

Job description

The Mom Project is seeking a Manager, Growth & Ecommerce to own DTC revenue growth across acquisition, conversion, retention, and customer value in a hybrid role servicing the Baldwin Park/ Pasadena area. You will steer performance marketing, lifecycle marketing, CRO, and demand generation while partnering cross-functionally to maximize profitable growth.

This role requires 5+ years in growth/ecommerce marketing, hands-on experience with Meta/Google Ads, Shopify, GA4, and email/SMS tooling, and