Growth Marketing Manager - Developer Acquisition (AI Tools)

Dynatrace; United States; Remote; USD 72,000 - 93,000; Full time

Job summary

Dynatrace’s Bluebox is seeking a Growth Marketing Manager, Developer Acquisition to identify, prove, and scale channels that bring developers to Bluebox. You’ll run experiments, own paid media, and build measurement focused on sign-ups and early usage rather than impressions.

If you thrive in startups, own end-to-end acquisition, and can ship experiments with data-driven iteration, this role offers independence within a hands-on GTM team.

Qualifications

• 2-3 years hands-on growth/ demand gen marketing for a developer-focused product.
• Experience at a startup or growth-stage team.
• Owned at least two acquisition channels end to end.
• Fluency with funnel analytics and attribution.
• Hands-on paid media execution across dev-native surfaces such as search, social, and YouTube.
• Ability to market to developers without sounding like marketing.
• AI-native ways of working with experiments and tools.
• Comfort with ambiguity and being wrong; iterate quickly.
• Independent by default, with strong written, verbal, and presentation skills.

Responsibilities

• Run acquisition experiments across dev-centric channels: newsletters, Reddit, category search, YouTube, podcasts, news aggregators, and community sponsorships.
• Own paid media targeted to developers, from awareness placements through paid influencer videos and articles, with budget discipline and cost-per-sign-up focus.
• Own channel and campaign attribution, building a clear measurement picture and reporting on sign-ups and early usage.
• Execute the Bluebox content pipeline across blog, social, and paid placements, turning editorial direction into shipped content on a cadence.
• Experiment with search, AI-SEO, and LLM Optimization as acquisition channels and feed insights back to the team.

Skills

Growth experience

Startup experience

Dev marketer

Analytics & attribution

Paid media execution

Independent contributor

Stakeholder communication

AI-native workflows

Job description

Dynatrace’s Bluebox is seeking a Growth Marketing Manager, Developer Acquisition to identify, prove, and scale channels that bring developers to Bluebox. You’ll run experiments, own paid media, and build measurement focused on sign-ups and early usage rather than impressions.

If you thrive in startups, own end-to-end acquisition, and can ship experiments with data-driven iteration, this role offers independence within a hands-on GTM team.