Growth Marketer — AI-Powered B2B SaaS Growth

Content Creators; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Dovetail is seeking a Growth Marketer to own end-to-end paid acquisition and email programs, partnering across Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops. You will lead channel strategy, budgets, and testing while shaping lifecycle journeys from first signal to qualified opportunities.

This senior IC role emphasizes hands-on execution, AI-driven workflows, and a strong bias to action.

Qualifications

• Paid acquisition depth across B2B SaaS with hands-on channel management.
• Experience building segmented B2B journeys and lifecycle programs.

Responsibilities

• Own paid acquisition: channel strategy, budget, targets, forecast, testing roadmap.
• Run campaigns hands-on: build and optimize structures, bids, audiences, copy, creative variants.
• Own email and lifecycle marketing: journeys from first signal to qualified opportunity.
• Turn performance into better creative: loop insights to messaging and assets.
• Improve the post-click journey: landing pages, forms, and conversion tests.
• Build a high-velocity testing practice: clear hypotheses and decision rules.
• Connect spend to pipeline: dashboards, attribution, and ROI signals.
• Build an AI-powered growth system: workflows, prompts, and tooling.

Skills

Paid acquisition depth

Email and lifecycle depth

Commercial ownership

AI fluency as craft

Systems and tooling builder

Strong analytical judgment

Creative taste

Hands-on in the weeds

Cross-functional collaboration

Bias to action

Tools

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

Reddit Ads

Programmatic

Job description

Dovetail is seeking a Growth Marketer to own end-to-end paid acquisition and email programs, partnering across Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops. You will lead channel strategy, budgets, and testing while shaping lifecycle journeys from first signal to qualified opportunities.

This senior IC role emphasizes hands-on execution, AI-driven workflows, and a strong bias to action.