Growth Marketer: AI-Driven Paid & Lifecycle Growth

Dovetail; San Francisco (CA); Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Equity for everyone

Flexible remote setup

L&D allowance

Wellness benefits

Four weeks leave

Parental leave

Work from anywhere up to four weeks a

Job summary

Dovetail is seeking a Growth Marketer to own paid acquisition, lifecycle marketing, and AI-powered growth initiatives. You will work with Demand Gen, Product Marketing, Web, Data, and Revenue Operations to scale acquisition and lifecycle programs.

You’ll manage end-to-end paid campaigns, lifecycle journeys, and testing across channels, building a fast learning loop and a repeatable system for growth.

Qualifications

• Paid acquisition depth across channels including Google Ads and LinkedIn Ads, with experience in other platforms.
• Experience building segmented B2B journeys, nurturing, and triggers to move leads to pipeline.
• Proven track record of managing budgets and improving key metrics like CAC and revenue.
• Hands-on with AI tools (Claude, ChatGPT) and practical workflows.
• Ownership of paid and lifecycle stacks end-to-end, including tracking and reporting.
• Ability to interrogate funnel data, discern signal from noise, and act on insights.
• Strong judgment on creative performance and landing-page experience.
• Willingness to audit accounts, build audiences, write ads, and execute tests.
• Ability to collaborate across Demand Gen, Product Marketing, Web, Revenue Ops, Data, Sales, and Engineering.

Responsibilities

• Own paid acquisition strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn, retargeting, and emerging channels.
• Build and optimize campaign structures, bids, audiences, copy, creative variants, and conversion paths.
• Own email and lifecycle journeys from signal to qualified opportunity, including segmentation and deliverability.
• Partner with Creative and Product Marketing to feedback learnings into better creative and messaging.
• Improve the post-click journey with landing pages, forms, and experiments, aligning with campaign intent.
• Establish a high-velocity testing practice with clear hypotheses and decision rules.
• Connect spend to pipeline by building trustworthy tracking, dashboards, and attribution.
• Design and operate an AI-powered growth system to automate and improve campaigns.

Skills

Paid acquisition

Email marketing

Lifecycle marketing

Commercial ownership

AI fluency

Systems & tooling

Analytical judgment

Creative taste

Hands-on in the weeds

Cross-functional collaboration

Bias to action

Tools

Google Analytics

Segment

HubSpot

Salesforce

SQL

Job description

Dovetail is seeking a Growth Marketer to own paid acquisition, lifecycle marketing, and AI-powered growth initiatives. You will work with Demand Gen, Product Marketing, Web, Data, and Revenue Operations to scale acquisition and lifecycle programs.

You’ll manage end-to-end paid campaigns, lifecycle journeys, and testing across channels, building a fast learning loop and a repeatable system for growth.