Growth Marketing Manager, Developer Acquisition

Vibehackers; New York, Northern (NY, KY); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Dental insurance

Long-term disability (LTD)

401(k) with company matching

Paid time off / PTO

Employee Assistance Program (EAP)

Hybrid work model

Job summary

Vibehackers in New York is seeking a Growth Marketing Manager, Developer Acquisition to design, run, and scale experimental channels that drive developer sign-ups for Bluebox.ai (a Dynatrace product). You will own paid media, attribution, and content execution for developer audiences.

The role requires 2-3 years of hands-on growth experience, a startup mindset, and the ability to own multiple channels end-to-end while collaborating with the GTM team.

Qualifications

• 2-3 years hands-on experience owning growth, performance, or demand generation for developer-focused or deeply technical products.

Responsibilities

• Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships).

Skills

Growth marketing

Experimentation

Paid media

Funnel analytics

Data analysis

Budget management

Stakeholder communication

Presentation skills

Developer marketing

AI-native workflows

Job description

Directly tied to AI-native workflows and coding agents; experiments include AI-SEO and LLM optimization to reach developers.

About the Role

Lead developer-focused acquisition for Bluebox.ai (a Dynatrace product) by designing, running, and scaling experimental marketing channels to drive developer sign-ups and activation. Own paid media, channel attribution, and the content pipeline while iterating quickly on hypotheses and measurement.

Job Description

Role

Dynatrace (Bluebox.ai ) is hiring a Growth Marketing Manager, Developer Acquisition to find, prove, and scale channels that put Bluebox in front of developers. You will run acquisition as an experimental system, owning hypothesis-driven experiments, paid media, attribution, and content execution for developer audiences.

Key Responsibilities

• Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships).


• Own paid media targeted to developers, from awareness placements through paid influencer videos, livestreams, and articles, with tight budget discipline and cost-per-sign-up focus.


• Own channel and campaign attribution; report against sign-ups, first meaningful usage, and activation rather than impressions.


• Execute content pipeline across blog, social, and paid placements and turn editorial direction into shipped content.


• Experiment with search, AI-SEO, and LLM optimization to learn how developers and coding agents discover tools and feed learnings back to the team.

Requirements / What Will Help You Succeed

• 2-3 years hands-on experience owning growth, performance, or demand generation for developer-focused or deeply technical products.


• Experience at a startup or growth-stage team and comfort with iterative, non-deterministic work.


• Track record of owning at least two acquisition channels end-to-end and taking at least one from experiment to repeatable program.


• Fluency with funnel analytics and attribution; ability to build dashboards and design tests that answer key questions.


• Hands-on paid media execution across dev-native surfaces: paid search, paid social (including Reddit and X), newsletter sponsorships, YouTube, developer ad networks.


• Ability to market to developers authentically and write/communicate effectively; strong written, verbal, and presentation skills.


• AI-native ways of working: familiarity with agents, automations, and tooling used day-to-day.


• Comfortable working independently as the sole developer-acquisition lead while collaborating with the broader GTM team.

Nice to Have

• Developer background or hands-on coding/coding-agent experience sufficient to ship landing pages and instrument experiments.


• Experience with SEO and answer-engine optimization for technical audiences.


• DOE, salary $140,000 - $175,000 plus Health, Dental, Life, STD, LTD, 401(k), PTO.


• Company-sponsored benefits including medical, dental, retirement savings with company matching, mental health support (Employee Assistance Program), wellness days, paid volunteer day, learning and development perks, and regular team events.


• Hybrid working model with flexible working hours.

Skills

Growth Marketing Experimentation Paid Media Attribution Funnel Analytics Performance Marketing Channel Strategy Content Execution Data Analysis Budget Management Stakeholder Communication Presentation Skills Independent Contributor Developer Marketing AI-native workflows

Experience Level

Mid

USD 140,000 - 175,000/year

Employment Type

Full-time

• Dental insurance


• Short-term disability (STD)


• Long-term disability (LTD)


• Company matching 401(k)


• Paid time off / PTO


• Employee Assistance Program (mental health support)