Growth Marketing Manager: Content, Design & Demand (Hybrid)

CoverForce; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity

Healthcare

Unlimited PTO

In-person meetups

Parental leave

Hybrid in NYC

Job summary

CoverForce is building the foundation for the next generation of commercial insurance. We’re hiring a Content & Demand Generation Manager to be the second member of our marketing team.

You’ll own content, design, and channels, balancing time across content, paid, and programs to drive impactful market engagement. You’ll work directly with the Head of Marketing on strategy, ABM, and positioning, and take ideas from draft to launch with ownership.

Qualifications

• 3-6 years in B2B marketing, ideally at a SaaS, fintech, or insurtech startup.
• Exceptional writer who can simplify complex topics.
• Strong designer with a portfolio across ads, social, and reports.
• Creative with ideas and a track record of shipping on time.
• Strong in SEO or paid media and eager to grow the other.
• Data-driven with ability to monitor results and adjust.
• AI-native approach to research, design, and analysis.

Responsibilities

• Write content for LinkedIn posts, blogs, landing pages, ad copy, and emails, including ghostwritten thought leadership for the CEO.
• Turn data into stories with reports like WC Rate Index and Carrier API Index.
• Design ads, graphics, one-pagers, reports, and event materials in line with the brand system.
• Interview customers and develop case studies, testimonials, and insights.
• Grow organic and paid: manage SEO, LinkedIn Ads, and Google Ads.
• Run programs end to end: webinars, events, the newsletter, and an education program.
• Build AI into workflows to speed research, design, and analysis.

Skills

Content writing

Design

SEO

Paid ads

B2B marketing

Data analysis

AI workflows

Project management

Communication

Tools

HubSpot

Job description

CoverForce is building the foundation for the next generation of commercial insurance. We’re hiring a Content & Demand Generation Manager to be the second member of our marketing team.

You’ll own content, design, and channels, balancing time across content, paid, and programs to drive impactful market engagement. You’ll work directly with the Head of Marketing on strategy, ABM, and positioning, and take ideas from draft to launch with ownership.