Growth Marketing Manager — AI-Driven B2B SaaS (Insurtech)

Dover; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity

Comprehensive health benefits

Unlimited PTO

Monthly in-person meetups

Parental leave

Hybrid work in NY (3 days in office)

Job summary

CoverForce is hiring a Content & Demand Generation Manager to join as the second marketing hire. You’ll own content, design, and channels, reporting to the Head of Marketing. Expect a mix of content/design, paid media, and programs, with ownership of the full pipeline from drafting to launch.

If you’re a strong writer who can design and want real ownership at a fast-growing startup, this is the seat for you. Hybrid in NYC with collaboration across teams.

Qualifications

• 3–6 years in B2B marketing, ideally at a SaaS, fintech, or insurtech startup.
• Exceptional writer who makes complex topics clear and drives outcomes.
• Strong designer with portfolio across ads, social, and reports.
• Creative thinker with ideas ready to try and proof of impact.
• Ability to manage multiple projects with stakeholders and vendors.
• People-oriented, comfortable with executives and on-camera presence.
• Strong in SEO or paid advertising (LinkedIn/Google) and eager to grow the other.
• Data-curious: analyze results and adapt strategies.
• AI-native: uses AI to research, design, and analyze; able to explain workflows.

Responsibilities

• Write content people actually read: posts, blogs, landing pages, ads, emails, and CEO ghostwriting.
• Turn data into stories with reports like WC Rate Index and Carrier API Index.
• Design everything shipped: ads, graphics, one-pagers, reports, event materials.
• Tell customer stories through interviews, case studies, testimonials.
• Grow organic and paid: SEO and AEO; manage LinkedIn and Google Ads.
• Run programs end to end: webinars, events, newsletter, education program.
• Build AI into workflows to reduce repetitive work.

Skills

B2B marketing

Strong writing

Design/layout

Creative thinking

Project management

People skills

SEO or paid advertising

Data-driven

AI-native

Tools

HubSpot

Job description

CoverForce is hiring a Content & Demand Generation Manager to join as the second marketing hire. You’ll own content, design, and channels, reporting to the Head of Marketing. Expect a mix of content/design, paid media, and programs, with ownership of the full pipeline from drafting to launch.

If you’re a strong writer who can design and want real ownership at a fast-growing startup, this is the seat for you. Hybrid in NYC with collaboration across teams.