Growth Marketing Manager, Appstore Growth

Amazon; Bellevue (WA); On-site; USD 83,000 - 141,000; Full time

Job summary

Ring Appstore is managed within Amazon. We are seeking a Marketing Manager to own the growth of the Ring Appstore, managing strategy, execution, and measurement across two customer segments: developers and Ring customers who use 3P apps.

You will lead end-to-end marketing motions, design integrated campaigns across email, in-app, push and paid media, and partner programs, driving awareness, acquisition, and retention with data-driven decisions.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with marketing strategies in online and mobile channels.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience creating brand marketing content.

Responsibilities

• Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.
• Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.
• Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.
• Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.
• Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

Skills

Marketing strategy

Data-driven

Digital marketing

Cross-functional collaboration

Promotional material

Brand content

Tools

Marketo

Tableau

Salesforce

Job description

Ring Appstore is managed within Amazon. We are seeking a Marketing Manager to own the growth of the Ring Appstore, managing strategy, execution, and measurement across two customer segments: developers and Ring customers who use 3P apps.

You will lead end-to-end marketing motions, design integrated campaigns across email, in-app, push and paid media, and partner programs, driving awareness, acquisition, and retention with data-driven decisions.