Growth Marketing Manager, Appstore Platform

Amazon; Omaha, Northern (NE, KY); Hybrid; USD 81,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Marketing Manager for Ring Appstore to own the full marketing motion across two customer segments: developers building apps for Ring and Ring customers using 3P apps.

You will drive awareness, acquisition, engagement, and retention, delivering strategic plans, multi-channel campaigns, and data-driven optimization. You will work with product, engineering, and business development to align priorities and accelerate growth.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience with data-driven campaigns and cross-channel marketing.
• Experience with online and mobile channels marketing.
• Experience executing marketing campaigns from concept to completion.
• Experience creating brand marketing content.

Responsibilities

• Own end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.
• Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.
• Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.
• Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.
• Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

Skills

Strategic marketing

Multi-channel campaigns

Go-to-market planning

Cross-functional collaboration

Data-driven decisions

Tools

Marketo

Tableau

Salesforce

Job description

Amazon is seeking a Marketing Manager for Ring Appstore to own the full marketing motion across two customer segments: developers building apps for Ring and Ring customers using 3P apps.

You will drive awareness, acquisition, engagement, and retention, delivering strategic plans, multi-channel campaigns, and data-driven optimization. You will work with product, engineering, and business development to align priorities and accelerate growth.