Growth Marketing Manager, Appstore & Developers

Amazon; Hawthorne (CA); On-site; USD 81,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Marketing Manager to own and drive growth for Ring Appstore, a space that blends hardware, software, and third-party integrations. You will manage the full marketing motion for two customer segments—developers and Ring customers—responsible for strategy, execution, measurement, and iteration.

Your mission is to accelerate Appstore growth by driving awareness, acquisition, engagement, and retention across both customer groups.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with marketing strategies in online and mobile channels.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience creating brand marketing content.

Responsibilities

• Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.
• Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.
• Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.
• Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.
• Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

Skills

Marketing experience

Data analysis

Digital marketing

Cross-functional programs

Brand content creation

Tools

Marketo

Tableau

Salesforce

Job description

Amazon is seeking a Marketing Manager to own and drive growth for Ring Appstore, a space that blends hardware, software, and third-party integrations. You will manage the full marketing motion for two customer segments—developers and Ring customers—responsible for strategy, execution, measurement, and iteration.

Your mission is to accelerate Appstore growth by driving awareness, acquisition, engagement, and retention across both customer groups.