App Growth Marketing Manager

Staples, Inc.; Framingham (MA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Bonus plan

Generous paid time off

Flexible work arrangements

401(k) with company match and benefits

Job summary

Staples, Inc. is seeking an Omni App Program Manager to drive growth for the Staples mobile app. You will develop data‑driven marketing strategies across paid, owned, and product‑integrated channels to increase installs, adoption, and lifetime value.

The role sits at the intersection of marketing, analytics, product, and technology, requiring strong analytical skills and cross‑functional collaboration to influence app experiences and growth initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
• 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or related discipline.
• Hands‑on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.
• Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
• Proven ability to manage complex cross‑functional programs spanning Marketing, Product, Analytics, and Technology teams.
• Strong understanding of app lifecycle marketing: acquisition, onboarding, engagement, retention.

Responsibilities

• Develop and execute mobile app growth strategies to drive acquisition, engagement, retention, and lifetime value.
• Own paid app install campaigns across Meta, Google, and Apple Search Ads, optimizing performance and ROI.
• Manage app store optimization (ASO) for Apple App Store and Google Play, testing assets and messaging.
• Define and monitor KPIs related to installs, attribution, engagement, retention, and monetization.
• Manage mobile measurement infrastructure and attribution partnerships and tracking tech.
• Lead app-focused promotions, install incentives, and exclusive offers to boost acquisition and engagement.
• Collaborate with Marketing, Product, Analytics, Digital Experience, and vendors on integrated growth initiatives.
• Influence mobile product experiences: onboarding, push notifications, deep linking, lifecycle initiatives.
• Build performance reporting and deliver insights and business cases to stakeholders and leadership.
• Identify opportunities to optimize acquisition investments and improve overall app marketing effectiveness.

Skills

Digital marketing

Cross-functional collaboration

Analytical mindset

Communication

Project management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Analytics, Communications, or related field

Tools

Adobe Analytics

Tableau

Google Analytics

Microsoft Excel

Power BI

Looker

Job description

Staples, Inc. is seeking an Omni App Program Manager to drive growth for the Staples mobile app. You will develop data‑driven marketing strategies across paid, owned, and product‑integrated channels to increase installs, adoption, and lifetime value.

The role sits at the intersection of marketing, analytics, product, and technology, requiring strong analytical skills and cross‑functional collaboration to influence app experiences and growth initiatives.