Growth Campaign Manager, Onsite & In‑App Conversions

Dotdash Meredith; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401K with company match

Paid time off

Job summary

People Inc. in New York is seeking a Campaign Manager to support and execute the conversion marketing strategy across onsite and in-app channels.

You will manage day-to-day campaign execution, asset trafficking, QA, performance monitoring, and optimization while coordinating with Product, Marketing, Design, and Data teams to ensure on-time, on-brand delivery that drives user acquisition and paid subscriptions.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.
• 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Strong analytical proficiency and attention to detail.
• Experience working in a highly matrixed, cross-functional environment.

Responsibilities

• Execute Digital Marketing Campaigns: develop and optimize onsite and in-app programs to convert visitors into subscribers.
• QA, testing, scheduling, and approvals for flawless execution.
• Campaign Operations: coordinate assets, timelines, dependencies, and launch readiness across teams.
• Performance Reporting and Optimization: monitor KPIs and propose A/B tests to improve acquisition.
• Cross-Functional Collaboration: align with brand, app, magazine, and newsletters.

Skills

Campaign management

Marketing

Analytics

Cross-functional collaboration

Onsite and in-app marketing

Education

Bachelor's degree in Marketing or related field

Tools

Piano

Wunderkind

Digioh

Braze

Iterable

Looker

Job description

People Inc. in New York is seeking a Campaign Manager to support and execute the conversion marketing strategy across onsite and in-app channels.

You will manage day-to-day campaign execution, asset trafficking, QA, performance monitoring, and optimization while coordinating with Product, Marketing, Design, and Data teams to ensure on-time, on-brand delivery that drives user acquisition and paid subscriptions.