App Growth & Performance Marketing Manager

AMP Digital Marketing; Home (KS); On-site; USD 90,000 - 120,000; Full time

Job summary

AMP Digital Marketing is seeking a passionate Digital Marketing lead to drive app growth and ecommerce campaigns. You will manage day-to-day campaigns across Google Ads, DV360, Facebook Ads, and affiliate networks to meet acquisition targets while optimizing CAC.

You will work with analytics tools like Branch.IO, Appsflyer, Google Analytics, and Segment, and you will analyse data to inform creative and media decisions, improving retention after M+1 and delivering measurable ROI.

Qualifications

• B. Tech degree; MBA would be a plus.
• 4-6 years of experience in digital marketing, media, ecommerce, FMCG industry.

Responsibilities

• Should have hands on experience on app growth and marketing, e-Commerce campaigns.
• Should manage end to end performance marketing campaigns on Google Ads, Facebook Ads and affiliate networks.
• Should meet the acquisition targets, optimise CAC and grow retention after M+1.
• Should have deep understanding of major marketing platforms and measurement analytics tools.

Skills

SEO

SEM

Online Advertising

Analytics

Digital Marketing

Social Media Marketing

Education

B.Tech

MBA (plus)

Tools

Google Ads

DV360

Facebook Ads

Google Merchant Center

Branch.IO

Appsflyer

Google Analytics

Segment

comScore

App Annie

SimilarWeb

Job description

AMP Digital Marketing is seeking a passionate Digital Marketing lead to drive app growth and ecommerce campaigns. You will manage day-to-day campaigns across Google Ads, DV360, Facebook Ads, and affiliate networks to meet acquisition targets while optimizing CAC.

You will work with analytics tools like Branch.IO, Appsflyer, Google Analytics, and Segment, and you will analyse data to inform creative and media decisions, improving retention after M+1 and delivering measurable ROI.