Growth Marketing Manager — AI-Driven Demand & Conversion

Data Innovation; Colchester (VT); On-site; USD 116,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid holidays

Paid time off

401(k) matching

Job summary

Data Innovations is seeking a Growth Marketing Manager to own the acquisition and conversion engine for its product portfolio. You will lead a hands-on team, translate strategy into executable growth programs, and collaborate across product, marketing, and digital experience to drive measurable results.

Responsibilities include directing the website growth roadmap, running CRO experiments, managing integrated campaigns, and building demand generation funnels with clear KPIs.

Qualifications

• Experience building and optimizing digital acquisition funnels.
• Proven ability to manage multiple campaigns and deadlines.
• Experience with SEO/SEM, marketing automation, and analytics.
• Strong leadership and coaching skills for marketing teams.

Responsibilities

• Own and execute the growth marketing plan with clear acquisition targets.
• Direct the website growth roadmap including CRO and testing.
• Oversee integrated campaigns across digital channels and content.
• Define lead scoring, nurture sequences, and sales handoffs.
• Establish growth KPIs and report to leadership.
• Partner with Product Management on launches and roadmaps.
• Manage vendors, marketing tech, and analytics tools.
• Leverage AI to improve speed and quality of marketing work.

Skills

SEO/SEM

Marketing automation

Web analytics

Data-driven decision making

Team leadership

Project management

Cross-functional collaboration

Written and verbal communication

Education

Bachelor's degree

5+ years experience in growth/digital marketing

Tools

HubSpot

Marketo

Google Analytics

CRM systems

Job description

Data Innovations is seeking a Growth Marketing Manager to own the acquisition and conversion engine for its product portfolio. You will lead a hands-on team, translate strategy into executable growth programs, and collaborate across product, marketing, and digital experience to drive measurable results.

Responsibilities include directing the website growth roadmap, running CRO experiments, managing integrated campaigns, and building demand generation funnels with clear KPIs.