AI-Driven Growth Marketing Lead

Data Innovations, LLC; United States; On-site; USD 116,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid holidays

Paid time off

401(k) matching

Job summary

Data Innovations, LLC is seeking a Growth Marketing Manager to own the acquisition and conversion engine across our product portfolio. This hands-on, player-coach role leads a marketing team and translates strategy into measurable growth programs at the intersection of product, marketing, and digital experience.

The role focuses on driving qualified pipeline through web optimization, integrated campaigns, and content-led demand generation, while leveraging AI to improve speed and quality of

Qualifications

• Experience building and optimizing digital acquisition funnels.
• Hands-on knowledge of SEO/SEM and analytics.
• Experience with marketing automation platforms (HubSpot, Marketo) and CRM.
• Strong project management with multi-campaign oversight.
• Data-driven decision making with dashboards and ROI reporting.

Responsibilities

• Own and execute the growth marketing plan with clear acquisition and pipeline targets.
• Direct the website growth roadmap focusing on CRO, landing pages, SEO health, and site performance.
• Lead integrated campaigns (digital, email, paid, organic) with consistent messaging across channels.
• Build demand generation funnel with lead scoring, nurture sequences, and sales handoff.
• Establish and report on growth KPIs to leadership on a regular cadence.

Skills

SEO/SEM

Marketing automation

Web analytics

Project management

Data-driven decision making

Dashboards & reporting

Education

Bachelor's degree

Tools

HubSpot

Marketo

Job description

Data Innovations, LLC is seeking a Growth Marketing Manager to own the acquisition and conversion engine across our product portfolio. This hands-on, player-coach role leads a marketing team and translates strategy into measurable growth programs at the intersection of product, marketing, and digital experience.

The role focuses on driving qualified pipeline through web optimization, integrated campaigns, and content-led demand generation, while leveraging AI to improve speed and quality of