Growth Marketing Lead — AI-Driven Security SaaS

DomainTools; Boston (MA); On-site; USD 90,000 - 125,000; Full time

Job summary

DomainTools is seeking a hands-on Growth Marketer in Boston to lead experiments across the funnel—from first visit to qualified opportunity—and drive scalable improvements in conversion, acquisition, and pipeline. You will own lifecycle programs, CRO, and paid/social optimization while collaborating with Product Marketing, Sales, and RevOps.

The role emphasizes data-driven decision making, AI-assisted workflows, and strong collaboration with cross-functional teams to accelerate demand generation

Qualifications

• 4–7 years in B2B growth, performance, or demand gen marketing (SaaS/cybersecurity preferred).
• Proven track record improving conversion, CAC, or pipeline.
• Hands-on with paid search and paid social, including budgeting and bid optimization.
• Website/CRO work: landing page testing, analytics setup (GA, Optimizely, VWO).
• SEO fundamentals.
• Marketo lead programs, campaigns, lead scoring, nurture, Salesforce integration.
• Strong analytical skills for funnel reporting and attribution.
• Clear writing to test messaging with a technical audience.

Responsibilities

• Create and run growth experiments across funnel from first visit to qualified opportunity.
• Develop lifecycle and nurture programs for free users, trials, and customers.
• Optimize website landing pages, CTAs, and user journeys; run A/B tests.
• Manage paid search and paid social; optimize LinkedIn campaigns; reduce CPA.
• Collaborate with SEO, content, RevOps, Product Marketing, Sales.
• Own funnel analytics and dashboards; improve attribution.

Skills

B2B growth marketing

Performance marketing

Demand generation

Paid search

Paid social

Tools

Google Analytics

Optimizely

VWO

Marketo

Salesforce

SQL

Job description

DomainTools is seeking a hands-on Growth Marketer in Boston to lead experiments across the funnel—from first visit to qualified opportunity—and drive scalable improvements in conversion, acquisition, and pipeline. You will own lifecycle programs, CRO, and paid/social optimization while collaborating with Product Marketing, Sales, and RevOps.

The role emphasizes data-driven decision making, AI-assisted workflows, and strong collaboration with cross-functional teams to accelerate demand generation