Growth Marketing Lead — AI-Driven Digital Growth

Openkrill; United States; Remote; USD 170,000 - 210,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited time off

Benefits package (401k, FSA, commuter)

Team celebrations

Home internet stipend

Learning & development

IPO-impact opportunities

Job summary

Redis is seeking a Lead, Growth Marketing to own the platform for agent and human discovery, evaluation, and conversion. You will drive AI-driven growth across the website, docs, and organic presence, setting strategies that connect discovery to activation and pipeline.

You will lead SEO, AEO, and GEO efforts, manage CRO programs, and direct external specialists while collaborating with executives to align digital growth with business goals.

Qualifications

• 7+ years in digital growth or GTM marketing in high-growth B2B SaaS, infrastructure, or AI-adjacent companies.
• Proven record building digital growth systems where strategy and operating model were not defined.
• Deep experience owning website strategy, digital conversion, and organic growth.
• Experience developing integrated SEO, AEO, or GEO strategies across traditional search, generative search, AI assistants, or coding agents.
• Ability to connect leading signals to account creation, activation, pipeline, or revenue.
• Direct ownership of CRO and experimentation programs with strong analytical and statistical judgment.
• Experience directing contractors and agency staff, including scoping work and priorities.

Responsibilities

• Own the Redis digital surface. Set the strategy for how agents and humans discover, understand, evaluate, and convert across Redis’s website, documentation pathways, organic presence, and AI surfaces.
• Lead agent-driven growth. Build a low-friction journey in which an agent can identify the right Redis solution, review the relevant documentation, and create an account in a single session.
• Own SEO, AEO, and GEO. Establish the strategy for search engines, AI answer engines, generative search, assistants, and coding agents.
• Own website strategy. Define the platform story, information architecture, page priorities, content pathways, and contextual‑conversion model. Partner with web engineering on implementation and feasibility.
• Lead CRO and experimentation. Maintain a rigorous testing roadmap across high‑intent pages, documentation journeys, sign‑up flows, and other critical conversion points.
• Build the measurement system. Connect human and agent discovery to meaningful outcomes, including visibility, citations, recommendations, documentation engagement, account creation, conversion, activation, and pipeline.
• Turn data into action. Use performance data to improve the strategy, prioritize the roadmap, reallocate resources, and decide what to scale, revise, or stop.
• Direct external specialists. Set priorities and scopes of work for contractors and an agency partner, review output, and redirect capacity as business needs change.
• Align the digital growth engine. Partner with content, developer relations, product, engineering, paid media, and executive leadership so Redis presents one connected path from discovery to adoption.

Skills

Digital growth strategy

GTM marketing

Executive communication

AI tools experience

CRO & experimentation

Contractor management

SEO/AEO/GEO strategy

Website strategy & conversion

Job description

Redis is seeking a Lead, Growth Marketing to own the platform for agent and human discovery, evaluation, and conversion. You will drive AI-driven growth across the website, docs, and organic presence, setting strategies that connect discovery to activation and pipeline.

You will lead SEO, AEO, and GEO efforts, manage CRO programs, and direct external specialists while collaborating with executives to align digital growth with business goals.