Growth Marketing Manager – AI-Driven Campaigns

University of Chicago; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

The University of Chicago Professional’s UCPro Marketing team is seeking a Marketing Manager to support integrated marketing, communications, and audience engagement for non-degree programs.

You will contribute to modern marketing efforts across digital channels and support experimentation with emerging tools and approaches, including AI-enabled content creation, marketing automation, audience analytics, video storytelling, and personalized engagement strategies.

Qualifications

• Minimum requirements include a college or university degree in related field.
• Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Responsibilities

• Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility across UCPro’s portfolio of professional and executive education programs.
• Builds and maintains campaign calendars and timelines for program launches and ongoing recruitment efforts.
• Supports audience segmentation and targeted outreach to prospective learners, alumni, executives, and employers.
• Develops marketing content across email, web, digital ads, newsletters, blogs, video, webinars, and social media.
• Collaborates with academic and program teams to translate complex ideas into compelling, audience-centered messaging.
• Ensures messaging consistency and brand alignment across communications materials.
• Supports digital marketing across email, CRM, paid media, web, and social platforms.
• Helps build alumni engagement, learner referral, and lifelong-learning communications strategies.
• Coordinates webinars and virtual events that keep learners engaged and coming back.
• Creates or coordinates short-form video and multimedia storytelling to boost awareness.
• Pilots AI-enabled marketing tools and workflows to improve content creation, personalization, and campaign performance.
• Tracks emerging trends in marketing technology and audience engagement.
• Monitors and reports on campaign performance, engagement, lead generation, and enrollment metrics.
• Assists with A/B testing, marketing experimentation, and optimization efforts.
• Works with internal analytics and systems teams to maintain accurate campaign tracking and reporting.
• Coordinates marketing projects across internal teams, academic partners, agencies, and vendors.
• Manages timelines, deliverables, and approvals for marketing initiatives.
• Supports vendor relationships for creative, advertising, and digital services.
• Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
• Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
• Performs other related work as needed.

Skills

Strong writing

Editing

Storytelling

Digital marketing

Content development

Multi-project management

Analytical mindset

Collaboration

Creativity

Adaptability

Education

Master’s degree

Bachelor’s degree in related field

Tools

CRM systems

Marketing automation platforms

Analytics tools

AI-enabled content tools

Email marketing tools

Job description

The University of Chicago Professional’s UCPro Marketing team is seeking a Marketing Manager to support integrated marketing, communications, and audience engagement for non-degree programs.

You will contribute to modern marketing efforts across digital channels and support experimentation with emerging tools and approaches, including AI-enabled content creation, marketing automation, audience analytics, video storytelling, and personalized engagement strategies.