Growth Marketing & CRM Manager: AI-Driven Engagement

University Health; San Antonio (TX); In loco; USD 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

University Health is seeking a Growth Marketing & CRM Manager to lead CRM strategy, execution and optimization. You will craft data-driven, automated campaigns across email, SMS and other digital channels to boost patient engagement and retention.

You will work with AI/predictive modeling and advanced segmentation to improve targeting, while ensuring HIPAA-compliant practices and ROI reporting. This role partners with Corporate Communications & Marketing and other departments.

Competenze

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Information Technology, Data Science, or a related field.
• 5+ years of experience managing CRM platforms, marketing automation, or lifecycle marketing campaigns. Health care experience preferred.
• Hands-on experience with CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar). Experience with WebMD Ignite Growth Platform and/or Eloqua Marketing Automation preferred.
• Strong understanding of patient engagement, HIPAA compliance and digital marketing best practices.
• Data-driven mindset with experience analyzing and reporting on campaign performance and ROI.
• Excellent project management skills and ability to collaborate with cross-functional teams.
• Self-motivated with a problem-solving mindset and willingness to take initiative
• Strong written and verbal communication skills, with the ability to translate complex data into clear insights.
• Strong analytical skills with the ability to interpret data and identify actionable insights.

Mansioni

• Oversee the strategy, execution, and optimization of our CRM platform to enhance patient engagement, retention and service-line growth.
• Develop data-driven, automated campaigns across email, SMS and other digital channels.
• Lead reporting and analytics efforts, ensuring data accuracy and actionable insights.
• Leverage AI, predictive modeling and audience segmentation to improve targeting and campaign effectiveness.
• Collaborate with Corporate Communications & Marketing, digital team and other departments to align communications with organizational goals.

Conoscenze

CRM platforms

Marketing automation

Lifecycle marketing

HIPAA compliance

Data-driven analytics

Project management

Cross-functional collaboration

Communication skills

Formazione

Bachelor’s degree in Marketing/Communications/Business/Analytics/IT/Data Science

Strumenti

Salesforce Marketing Cloud

HubSpot

WebMD Ignite Growth Platform

Eloqua

Descrizione del lavoro

University Health is seeking a Growth Marketing & CRM Manager to lead CRM strategy, execution and optimization. You will craft data-driven, automated campaigns across email, SMS and other digital channels to boost patient engagement and retention.

You will work with AI/predictive modeling and advanced segmentation to improve targeting, while ensuring HIPAA-compliant practices and ROI reporting. This role partners with Corporate Communications & Marketing and other departments.