Marketing Manager - AI-Driven Higher Ed Growth

University of Southern California; Los Angeles (CA); Vor Ort; USD 114.000 - 156.000; Vollzeit

Benefits dieser Stelle

Health benefits

Tuition benefits for staff and family

Professional development

Commuter benefits and campus perks

Zusammenfassung

USC Marshall School of Business Marketing Department seeks a Marketing Manager to lead strategy and operations for graduate programs. You will collaborate with marketing, communications, and admissions to translate priorities into campaigns, manage planning and execution, and leverage data to improve results across paid, earned, and owned media.

The role emphasizes staff leadership, cross-team collaboration, and responsible use of AI-enabled tools to enhance engagement while maintaining

Qualifikationen

• Bachelor's degree or combined experience/education as a substitute for the minimum education.
• Five years of progressively responsible experience in marketing or a related field—agency experience preferred.
• Thorough knowledge of marketing principles, practices, methodologies and techniques.
• Experience developing and implementing marketing strategies, plans and campaigns.
• Strong written and verbal communication skills and creative judgment.
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Ability to build productive relationships and collaborate effectively across teams.

Aufgaben

• Lead day-to-day marketing operations and develop short- and long-range strategies to advance brand marketing and demand generation objectives.
• Plan and execute integrated marketing initiatives across channels for USC Marshall graduate programs.
• Use data and insights to evaluate performance and optimize marketing approaches.
• Manage budgets and oversee vendors and external partners; ensure proper use of USC brand elements.
• Lead and develop assigned staff, fostering collaboration and high performance.

Kenntnisse

Marketing strategy

Leadership

Communication

Project management

Relationship building

Ausbildung

Bachelor's degree

Master's degree

Jobbeschreibung

USC Marshall School of Business Marketing Department seeks a Marketing Manager to lead strategy and operations for graduate programs. You will collaborate with marketing, communications, and admissions to translate priorities into campaigns, manage planning and execution, and leverage data to improve results across paid, earned, and owned media.

The role emphasizes staff leadership, cross-team collaboration, and responsible use of AI-enabled tools to enhance engagement while maintaining