Marketing Manager

The University of Chicago; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Job summary

The University of Chicago invites applications for a Marketing Manager to support UCPro’s integrated marketing strategy for professional and executive education. You will create digital content, manage audience communications, and drive enrollment and learner engagement across a portfolio of non-degree programs.

You will collaborate with academic partners, enrollment teams, vendors, and internal stakeholders to expand awareness and sustain portfolio growth, using AI-enabled content tools and

Qualifications

• Bachelor's degree in related field required.
• Experience with digital marketing channels and content creation preferred.
• Strong writing and storytelling skills.
• Knowledge of marketing automation platforms and analytics is desirable.

Responsibilities

• Execute integrated campaigns across paid, owned, and digital channels to drive enrollment and engagement.
• Build and maintain campaign calendars for program launches and ongoing recruitment.
• Develop marketing content across email, web, ads, blogs, video, webinars and social media.
• Collaborate with academic and program teams to translate ideas into audience-centered messaging.
• Ensure brand consistency across communications materials and channels.
• Support marketing across email, CRM, paid media, web, and social platforms.
• Coordinate webinars and virtual events to keep learners engaged.
• Pilot AI-enabled marketing tools to improve content and personalization.
• Track campaign performance and enrollment metrics.

Skills

Strong writing

Editing

Storytelling

Digital marketing

Education

Bachelor's degree in related field

Master’s degree

Job description

Department UCP Marketing, Enrollment & Outreach About the Department Innovative, career-driven learning experiences define University of Chicago Professional. In our commitment to spread the University's knowledge as broadly as possible, we offer impactful and flexible programs and courses that introduce individual and corporate audiences to up-to-the-minute research, the latest standards in their field, a new professional network, and the University of Chicago's rich intellectual community. Our instructors, seasoned professionals all, deliver unparalleled expertise drawn from years of industry experience. We give our students the tools to succeed in our fast-moving, interconnected world and achieve a competitive edge at any stage of their careers.

Job Summary

The Marketing Manager supports the execution of UCPro’s integrated marketing, communications, and audience engagement strategy in support of professional, executive, and lifelong learning programs. This position contributes to modern marketing efforts across digital channels and supports experimentation with emerging tools and approaches, including AI-enabled content creation, marketing automation, audience analytics, video storytelling, and personalized engagement strategies. Reporting to the Senior Director of Growth, Marketing and Engagement, the Marketing Manager develops and executes marketing campaigns, creates digital content, manages audience communications, and supports enrollment and engagement initiatives across a portfolio of non-degree offerings. This role works collaboratively with academic partners, enrollment teams, vendors, and internal stakeholders to strengthen awareness, drive learner engagement, and support sustainable portfolio growth.

Responsibilities

• Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility across UCPro’s portfolio of professional and executive education programs.
• Builds and maintains campaign calendars and timelines for program launches and ongoing recruitment efforts.
• Supports audience segmentation and targeted outreach to prospective learners, alumni, executives, and employers.
• Develops marketing content across email, web, digital ads, newsletters, blogs, video, webinars, and social media.
• Collaborates with academic and program teams to translate complex ideas into compelling, audience-centered messaging.
• Ensures messaging consistency and brand alignment across communications materials.
• Supports digital marketing across email, CRM, paid media, web, and social platforms.
• Helps build alumni engagement, learner referral, and lifelong-learning communications strategies.
• Coordinates webinars and virtual events that keep learners engaged and coming back.
• Creates or coordinates short-form video and multimedia storytelling to boost awareness.
• Pilots AI-enabled marketing tools and workflows to improve content creation, personalization, and campaign performance.
• Tracks emerging trends in marketing technology and audience engagement.
• Monitors and reports on campaign performance, engagement, lead generation, and enrollment metrics.
• Assists with A/B testing, marketing experimentation, and optimization efforts.
• Works with internal analytics and systems teams to maintain accurate campaign tracking and reporting.
• Coordinates marketing projects across internal teams, academic partners, agencies, and vendors.
• Manages timelines, deliverables, and approvals for marketing initiatives.
• Supports vendor relationships for creative, advertising, and digital services.
• Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others.
• Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
• Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.
• Performs other related work as needed.

Minimum Qualifications

Education: Minimum requirements include a college or university degree in related field.

Work Experience: Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Certifications: ---

Preferred Qualifications

Education: Master’s degree.

Experience: Background in higher education, executive education, lifelong learning, or mission-driven organizations. Supporting integrated digital marketing campaigns and audience engagement strategies. Familiarity with email marketing, CRM systems, marketing automation platforms, and analytics tools. Creating digital content across formats, including email, video, web, and social media. Familiarity with AI-enabled content tools and emerging marketing technologies. Managing multiple priorities and cross-functional projects.

Preferred Competencies

• Strong writing, editing, and storytelling skills.
• Strong digital marketing and content development capabilities.
• Manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset to interpret performance data and recommend improvements.
• Strong interpersonal and collaboration skills.
• Creative, adaptable, and comfortable experimenting with new tools and approaches.
• Interest in adult learning, executive education, and lifelong learning markets.

Pay Range $70,000.00 - $90,000.00 The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination. Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form. All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

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