Director of AI-Driven Digital Marketing & Strategy

Northwestern University; Evanston (IL); Sur place; USD 102 000 - 115 000; Plein temps

Résumé du poste

Northwestern University, Kellogg Digital, seeks a Director of Digital Marketing to evolve and optimize Kellogg's digital marketing ecosystem. You will lead paid and social channels, drive enrollment, and strengthen brand in a dynamic AI-influenced landscape.

You will translate IMC initiatives into future-ready programs, manage budgets, and provide strategic guidance to senior leadership, with a focus on performance and innovation across platforms.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 8+ years of progressive experience in digital marketing, with team leadership, channel strategy, and performance-driven execution.
• Expertise in digital advertising, social media strategy, content marketing, and analytics.
• Proven ability to lead cross-functional teams and drive collaboration across departments.
• Experience managing budgets and optimizing digital marketing spend for maximum ROI.
• Strong ability to communicate complex digital strategies to senior leadership in a clear and impactful manner.

Responsabilités

• Lead the evolution of Kellogg's paid and social digital marketing strategy in response to platform shifts, AI mediated discovery, and changing audience behaviors.
• Design and steward Kellogg's paid and social digital ecosystem, aligning channel mix, funnel architecture, creative strategy, and investment pacing to address performance needs and changing market conditions.
• Serve as a strategic advisor to senior leadership and business leads, translating emerging digital risks and opportunities into clear recommendations, tradeoffs, and forward looking roadmaps.
• Oversee performance and optimization across search, social, programmatic, and emerging channels, adjusting investment, targeting and channel mix based on performance and audience behavior.
• Lead organic and paid social media strategy across the portfolio, ensuring alignment with brand positioning while adapting to platform specific shifts.
• Partner with internal teams to support content and SEO strategy, ensuring discoverability and relevance across both traditional search and AI driven discovery environments.
• Provide digital marketing direction to cross-functional teams developing high-impact content and creative assets.
• Guide the evolution of Kellogg's digital measurement and reporting ecosystem, ensuring analytics, attribution, and experimentation frameworks keep pace with automation and AI driven optimization.
• Partner with IT, data, and CRM teams to enhance reporting, insight generation, and performance visibility for digital marketing efforts.
• Partner with IMC Seniors Director to align priorities with institutional objectives; provide leadership, coaching, and direction to staff and vendors.

Connaissances

Digital marketing leadership

Channel strategy

Performance optimization

Cross-functional leadership

Budget management

Senior stakeholder communication

Formation

Bachelor's degree in marketing/business/communications

Master's degree preferred

Description du poste

Northwestern University, Kellogg Digital, seeks a Director of Digital Marketing to evolve and optimize Kellogg's digital marketing ecosystem. You will lead paid and social channels, drive enrollment, and strengthen brand in a dynamic AI-influenced landscape.

You will translate IMC initiatives into future-ready programs, manage budgets, and provide strategic guidance to senior leadership, with a focus on performance and innovation across platforms.