Growth-Focused Marketing Manager, Education & Campaigns

University of Chicago; United States; Sur place; USD 70 000 - 90 000; Plein temps

Résumé du poste

University of Chicago is seeking a Marketing Manager to support UCPro’s integrated marketing, communications, and audience engagement across professional and executive education programs. You will develop campaigns, create digital content, manage audience communications, and support enrollment initiatives with partners and vendors.

Reporting to the Senior Director of Growth, Marketing and Engagement, the role emphasizes AI-enabled content tools, analytics, and campaign optimization in a

Qualifications

• Bachelor's degree in a related field is required.
• Experience in marketing for professional/continuing education is preferred.
• Strong writing, editing, and storytelling skills desired.

Responsabilités

• Execute integrated campaigns across paid, owned, email, web, and social channels to drive enrollment and engagement.
• Build campaign calendars and timelines for launches and ongoing recruitment.
• Develop marketing content across email, web, digital ads, blogs, video, and newsletters.
• Collaborate with academic and program teams to translate complex ideas into audience-centered messaging.
• Monitor and report campaign performance, and support A/B testing and optimization.

Connaissances

Campaign management

Content creation

Analytics

Video storytelling

AI tools

Marketing automation

Audience segmentation

Social media

Formation

Bachelor's degree

Outils

CRM systems

Marketing analytics tools

Marketing automation platforms

Email marketing

Description du poste

University of Chicago is seeking a Marketing Manager to support UCPro’s integrated marketing, communications, and audience engagement across professional and executive education programs. You will develop campaigns, create digital content, manage audience communications, and support enrollment initiatives with partners and vendors.

Reporting to the Senior Director of Growth, Marketing and Engagement, the role emphasizes AI-enabled content tools, analytics, and campaign optimization in a