Growth Marketing Manager, Executive Education & Learning

The University of Chicago; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Benefits package

Job summary

The University of Chicago invites applications for a Marketing Manager to support UCPro’s integrated marketing strategy for professional and executive education. You will create digital content, manage audience communications, and drive enrollment and learner engagement across a portfolio of non-degree programs.

You will collaborate with academic partners, enrollment teams, vendors, and internal stakeholders to expand awareness and sustain portfolio growth, using AI-enabled content tools and

Qualifications

• Bachelor's degree in related field required.
• Experience with digital marketing channels and content creation preferred.
• Strong writing and storytelling skills.
• Knowledge of marketing automation platforms and analytics is desirable.

Responsibilities

• Execute integrated campaigns across paid, owned, and digital channels to drive enrollment and engagement.
• Build and maintain campaign calendars for program launches and ongoing recruitment.
• Develop marketing content across email, web, ads, blogs, video, webinars and social media.
• Collaborate with academic and program teams to translate ideas into audience-centered messaging.
• Ensure brand consistency across communications materials and channels.
• Support marketing across email, CRM, paid media, web, and social platforms.
• Coordinate webinars and virtual events to keep learners engaged.
• Pilot AI-enabled marketing tools to improve content and personalization.
• Track campaign performance and enrollment metrics.

Skills

Strong writing

Editing

Storytelling

Digital marketing

Education

Bachelor's degree in related field

Master’s degree

Job description

The University of Chicago invites applications for a Marketing Manager to support UCPro’s integrated marketing strategy for professional and executive education. You will create digital content, manage audience communications, and drive enrollment and learner engagement across a portfolio of non-degree programs.

You will collaborate with academic partners, enrollment teams, vendors, and internal stakeholders to expand awareness and sustain portfolio growth, using AI-enabled content tools and