Marketing Operations Manager

AutoDS; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

AutoDS, recently acquired by Fiverr, is hiring a Marketing Operations Manager to own the marketing function end-to-end. You will manage CRM and lifecycle messaging from onboarding through retention, lead go-to-market for new features, and own data integrations across platforms.

You'll work with Product, Data and Support to drive cross-company projects and leverage AI tools to automate reporting and content creation. This is an individual contributor role focusing on optimization and impact.

Qualifications

• 4+ years in marketing with 2+ years owning a CRM/lifecycle program end-to-end

Responsibilities

• Own CRM & lifecycle strategy and execution from onboarding to retention
• Manage segmentation, triggered journeys, personalization and testing roadmap
• Oversee messaging calendar across email, push and SMS
• Ensure deliverability, list health, consent and compliance hygiene
• Lead data integrations and event tracking between platforms
• Drive cross-company projects with Product, Data and Support
• Use AI tools daily to automate reporting and accelerate content creation

Skills

CRM ownership

Marketing automation

Data dashboards

AI in workflows

No-code automation

Cross-functional

English writing

E-commerce experience

Tools

Braze

HubSpot

Iterable

Customer.io

Klaviyo

Zapier

Job description

Описание:

At AutoDS, recently acquired by Fiverr, we're revolutionizing the eCommerce world by providing innovative tools that empower online sellers globally. As a fast-growing company, we’re looking for talented individuals who are passionate about technology, eCommerce, and making a real impact. If you're ready to join a dynamic team and thrive in a collaborative, fast-paced environment, we’d love to hear from you! AutoDS is hiring a Marketing Operations Manager - a broad, hands-on role for someone who can own a marketing function end to end and work across the whole company to make it happen. Your operating base is CRM and lifecycle. You'll own our customer messaging from onboarding through retention. But the job is wider than campaigns: you'll run go-to-market for new features and launches, own the data integrations that make good marketing possible, drive cross-company projects with Product, Data and Support, and work fluently with dashboards and numbers. We also expect AI to be part of how you work - not as a novelty, but as a tool you actually use. Some of our team builds internal tools and automations with Claude Code and similar tools; we'd like the next person to do the same. You don't need to be an engineer, but you should be the kind of person who sees a manual process and thinks "I could automate that."

Задачи:

• CRM & lifecycle
• Lifecycle strategy and execution — onboarding, activation, trial-to-paid, retention, win-back
• Segmentation, triggered journeys, personalization and the testing roadmap
• The messaging calendar across email, push and SMS
• Deliverability, list health, consent and compliance hygiene
• A continuous experimentation program, with documented learnings
• Data & integrations Own the marketing data layer: making sure the right product events reach the right tools (e.g. product events → CRM), that they're named correctly, fire reliably and mean what we think they mean
• Work with Product and Data on event tracking, user attributes, and integrations between platforms
• Debug the boring but critical stuff: why a journey didn't trigger, why an attribute is stale, why two reports disagree
• Work confidently in dashboards (Looker, Tableau, Amplitude, GA4 or similar) — you don't need to write SQL, but you need to pull, read, question and act on data yourself
• Cross-company projects Lead marketing-driven projects that span Product, Data, Support and Sales Write the brief, align the stakeholders, keep it moving, land it Be the person other teams want on the project because it actually gets finished
• AI in the workflow Use AI tools daily — Claude, Claude Code, automation platforms, AI creative tools — to build internal tools, automate reporting, accelerate content and research Evaluate new tools and bring the useful ones to the team Raise the team's output ceiling: more experiments, faster turnaround, without more headcount

Требования:

• 4+ years in marketing, including 2+ years owning a CRM / email / lifecycle program end-to-end — not just executing sends
• Hands-on ownership of a CRM or marketing automation platform (Braze, HubSpot, Iterable, Customer.io, Klaviyo or similar) — the specific tool matters less than the depth
• Comfort with data and integrations: event tracking, user properties, platform-to-platform data flows — confident working in BI dashboards (Looker, Tableau, Amplitude, GA4 or similar), reading and questioning data yourself (no SQL required)
• Demonstrable use of AI tools in your actual work — show us something you built or automated
• Project management ability across teams — you can drive something you don't have formal authority over
• Excellent written English — our customers are global and you'll be writing customer-facing copy
• Comfortable with ambiguity and ownership
• Note: this is an individual-contributor role (owning a domain end-to-end), not a people-management role
• Experience with Braze specifically
• No-code / automation tools (Zapier, Make, n8n) or light scripting SQL
• Paid media or creative experience
• Experience in e-commerce, dropshipping or marketplace businesses