lifecycle marketing manager

Kendago B2C Media Solutions Ltd.; United States; On-site; USD 85,000 - 125,000; Full time

Job summary

Kendago ищет маркетолога по жизненному циклу клиентов для управления стратегией Across Email, SMS, Push и In-App. Ваша роль — разрабатывать и оптимизировать автоматизированные путевые карты и кампании на всех этапах жизненного цикла.

Требуется 3–6 лет опыта в Lifecycle/CRM и владение платформами Klaviyo, Braze, Customer.io или Iterable. Ориентированность на данные, умение тестировать гипотезы и улучшать показатели позволяют нарастить LTV и доход.

Qualifications

• 3–6 лет опыта в Lifecycle Marketing, CRM, Retention/ Growth Marketing в B2C подписке или DTC
• Hands-on с платформами жизненного цикла Klaviyo, Braze, Customer.io, Iterable и аналогичными
• Сильное понимание сегментации, автоматизации, персонализации и экспериментов
• Аналитический склад ума и способность принимать решения на основе данных
• Уверенность в управлении как стратегией, так и исполнением
• Любопытство, проактивность и готовность строить функцию с нуля
• Будет плюсом: опыт consumer apps, подписочные бизнесы, GA4, Mixpanel, Amplitude

Responsibilities

• Own lifecycle marketing strategy across Email, SMS, Push Notifications, In-App Messaging, and other owned channels
• Build and optimize automated customer journeys across the entire lifecycle
• Create segmentation and personalization strategies based on customer behavior and data
• Identify opportunities to increase customer lifetime value and grow revenue through owned channels
• Run A/B tests and continuously improve messaging, offers, timing, and customer journeys
• Analyze performance and turn insights into action
• Work with Product, Growth, Creative, Data, and R&D to deliver a seamless customer experience
• Use AI tools to research faster, create better campaigns, analyze data, and execute more efficiently

Skills

Lifecycle strategy

CRM

Retention marketing

Growth marketing

Klaviyo

Braze

Customer.io

Iterable

Segmentation

Automation

A/B testing

Data-driven

Tools

Klaviyo

Braze

Customer.io

Iterable

GA4

Mixpanel

Amplitude

Job description

Описание:

Kendago is building a portfolio of health and wellness brands that help millions of people improve their lives.

Задачи:

• Own lifecycle marketing strategy across Email, SMS, Push Notifications, In-App Messaging, and other owned channels
• Build and optimize automated customer journeys across the entire lifecycle
• Create segmentation and personalization strategies based on customer behavior and data
• Identify opportunities to increase customer lifetime value and grow revenue through owned channels
• Run A/B tests and continuously improve messaging, offers, timing, and customer journeys
• Analyze performance and turn insights into action
• Work with Product, Growth, Creative, Data, and R&D to deliver a seamless customer experience
• Use AI tools to research faster, create better campaigns, analyze data, and execute more efficiently

Требования:

• 3–6 Years of experience in Lifecycle Marketing, CRM, Retention Marketing, or Growth Marketing in a B2C subscription or DTC business
• Hands‑on experience with lifecycle platforms such as Klaviyo, Braze, Customer.io, Iterable, or similar
• Strong understanding of customer segmentation, automation, personalization, and experimentation
• Analytical mindset and ability to make data‑driven decisions
• Comfortable owning both strategy and execution
• Curious, proactive, and excited to build a function from the ground up
• Будет плюсом: Experience with consumer apps or web-to-app products, experience in subscription businesses, experience in health and wellness, familiarity with GA4, Mixpanel, Amplitude, or similar analytics platforms

Условия:

Contract position